Annie's Costumes Online Halloween Superstore's new iBusinessLogic 'Powered by Frooition' eBay Stores design theme to be highlighted in keynote speech at eBay Live 2008

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The debut of Annie's Costumes (Extreme Halloween Inc.) eBay Stores design featuring Frooition eBay Stores technology and iBusinessLogic graphics will occur during Internet marketing expert Jay Berkowitz's keynote address entitled the Ten Golden Rules of Internet Marketing. The speech will be presented Friday June 20th following the welcome message presentation by eBay CEO John Donahoe in the main hall at McCormick Place in Chicago. Jay Berkowitz's speech will follow the tenets of his soon-to-be-released Ten Golden Rules of Internet Marketing book and will focus upon eBay marketing of the future, including the use of today's hot social networks like Facebook, Twitter and LinkedIn as well as other Web 2.0 marketing techniques.

Annie's Costumes

We are enjoying the relationship with iBusinessLogic and are excited about the opportunities available to offer our costume products on eBay year round

iBusinessLogic Corporation (Largo, Florida) is very pleased to be working with Ten Golden Rules and their client Extreme Halloween Inc. to design a Halloween themed eBay store for the company's Annie's Costumes brand. Extreme Halloween owners Harold Maxwell and daughter Shari McConahay operate 13 related eCommerce websites offering seasonal and year-round costumes and costume-related merchandise.

The company, whose corporate offices are located in Dania, Florida, started as a Hallmark retailer in the 1980s and transitioned into costume sales in 1996 with an online superstore concept. Extreme Halloween utilized eBay sales in the past with a generic eBay Stores off-the-shelf design using the eBay provided Sell Your Item form or Turbo Lister to list overstock merchandise. This system presented a problem for eBay sales during peak seasons, as it was too difficult to scale up to meet demand during the peak costume sales months. The company would simply close their eBay store during those peak selling periods because inventory could not be reconciled with the existing eBay tools.

This unique design and operational challenge offered iBusinessLogic Corporation of Largo, Florida an opportunity to debut its AuctionLogic eBay listing & inventory management suite and its premier international business alliance with U.K. based eBay design firm Frooition at eBay Live 2008. provides ecommerce, eBay and online social marketing solutions to small business merchants nationwide.

iBusinessLogic is providing the Annie's eBay operation with its AuctionLogic eBay listing and inventory management solution to help the company grow and meet the needs of eBay buyers at the same time. AuctionLogic is a web-based eBay listing tool and management suite which will import standard inventory formats and allow reconciliation of Extreme Halloween's inventory with their eBay inventory at a cost effective fixed price. Annie's new eBay Stores design theme will be continued on every listing with the implementation of an integrated template in the AuctionLogic listing program once the inventory import is complete.

AuctionLogic does not charge per listing or final value fees and can perform the duties of several employees with an easy to use and understand interface. Harold Maxwell was especially excited to know that AuctionLogic exports data to UPS WorldShip, allowing him to streamline the shipping process in the company's warehouses. "We are enjoying the relationship with iBusinessLogic and are excited about the opportunities available to offer our costume products on eBay year round" said Harold and Shari .

Now that Annie's Costumes main eBay storefront is installed, the next phase of iBusinessLogic's redesign of Annie's eBay store will be to complete an eBay "me" page featuring Annie's innovative SecondLife Halloween store concept. While new eBay rules will prevent any hard links from the "me" page to the SecondLife site, plans are still to show screenshots or video clips of this virtual world store. The new eBay Stores design was influenced greatly by the concept presented in this SecondLife project. Besides the Second Life Halloween costume shop, Annie's Costumes also built a virtual haunted house which features blood stained walls and a maze of catacombs underneath the house for Second Lifers to explore and get a thrill. As a sponsor for Halloween Hall of Fame, Annie's Costumes built a virtual museum to honor the members who have made Halloween a popular holiday. From a mom and pop business to an online Halloween costume shop and an eBay store to a virtual destination, Annie's Costumes continues to innovate and change how Halloween costumes are sold.

About iBusinessLogic Corporation:
iBusinessLogic ( is the culmination of a concept created by CEO Scott Pooler of All Business Auctions ( and publisher of the eBay specialty blog known as the Trading Assistant Journal ( Scott has been selling on eBay since 1998 and has been a Powerseller, Trading Assistant, ebay education specialist and ecommerce marketing merchant. Scott's concept was to create a single entity, much like an insurance agency or electronics distributor, which could offer all facets of ecommerce tools, solutions and technologies in a one stop shop. iBusinessLogic works with the leading providers of internet merchant solutions to provide the end user and client the best solutions to fit their needs. While Scott Pooler's background is heavily focused upon eBay, eBay tools like AuctionLogic (part of the company) and listing strategies. The company has interests and clients beyond eBay, with a primary focus on social marketing optimization and web 2.0 Internet consulting. "The tools and skills we developed in graphics, software and marketing analysis for eBay have transferred very well to our blog platform and content management systems development programs," said Kathy Naranjo, President of iBusinessLogic.

About Annie's Costumes:
Online Halloween costume shop ( has been providing Halloween costumes, costume accessories and related products for shoppers since 1996. Annie's Costumes provides classic Halloween costumes for adults, teens, kids and babies, costume accessories, gothic fashions, theater makeup, costume wigs, magician supplies and more. Extreme Halloween's network of companies strives to protect its customers with a safe and secure online Halloween costume shopping experience. They are a member of the Better Business Bureau Online Reliability Program, the National Costumers Association and a customer certified gold site. The company has expanded to a new 14,000 square foot warehouse to better serve its customers.

About Frooition
Frooition ( is a world leader in eBay Stores design & managed software. Since their inception as CreativeBay in 2004, this U.K. design and managed services company has grown its portfolio to a level of over 1000 successful installations. The Frooition eBay Stores concept and software is based upon a simple-to-use and maintain interface with the eBay API. This allows the end user to feature multiple eBay items on each and every listing page and control the promotion boxes for their eBay store with little trouble or effort. This software is compatible with nearly every listing management solution and does not require redesign if the end user changes listing software providers. Frooition is simply the most flexible highest return on investment design solution available today.

About Ten Golden Rules:
Ten Golden Rules ( was founded in 2003 by Jay Berkowitz. Ten Golden Rules are Internet marketing experts and sales and marketing keynote speakers based in Boca Raton, Florida. The search engine marketing consulting firm helps firms develop the best Internet marketing ideas and strategies including how to sell things on eBay and Internet promotion techniques to achieve better website ROI, using the most effective search engine marketing tactics and creating ideas for marketing on the Internet. CEO Jay Berkowitz will be presenting at eBay Live! 2008.


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