DCH Paramus Honda Launches Female Friendly Dealer Website

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An Online Car Purchasing Experience Designed Exclusively For Women

DCH Paramus Honda announced the launch of their Certified Female Friendly private label websites reinforcing their commitment to the Ask Patty Dealer Program. This latest design integrates seamlessly with the existing dealership website for their Honda line and provides a platform to effectively deliver online information and services to female consumers.

The new website can easily be found and accessed utilizing Certified Female Friendly web icons on the existing DCH Paramus Honda website. The Female Friendly site is an extension of the main site, with many of the same features simply presented in a more appealing and inviting format for the female audience.    

The site provides a host of features to assist women through the automobile purchasing process including the often time-consuming or unpleasant credit and financing process. In response to this, the sites incorporate a narrated credit application and online pre-approval process, allowing women the opportunity to get pre-approved for a loan before visiting the dealership, ultimately saving them valuable time.

"With the ever-increasing importance of reaching and communicating effectively with women online, our certified female friendly sites are the perfect resource for us to establish credibility, increase communication, develop loyalty and support women throughout the entire car buying experience," said Barry Magnus, General Manager of DCH Paramus Honda.

The new website design and functionality are an industry first. "Currently most automotive websites are designed by men for men and do not address the needs of women," said Jody DeVere, President and CEO of AskPatty.com. "The Ask Patty Female Friendly website is designed specifically for women and provides the tools and resources most requested by women."

Visit one of our new Certified Female Friendly web sites here:
http://femalefriendlydealer.askpatty.com/?d=dch_paramus_honda

About DCH Paramus Honda:
DCH Paramus Honda is part of the DCH Auto group, which is the largest auto group in New Jersey with additional stores in New York, Connecticut and California. Paramus Honda was the first dealership that DCH created, back in 1977. Still today, as the flagship dealership for the group, the store is one of the top ten volume Honda dealerships nationally (out of approximately 1100).

Paramus Honda is consistently an annual recipient of the Honda Presidents Award, for quality service, customer satisfaction and superior dealership operations (that only the top 15% of all Honda dealers are awarded). The dealership is also regularly awarded the J.D. Powers Award for customer satisfaction.

DCH builds long term relationships with its customers and business partners based on honesty, fairness, trust and mutual respect.

About AskPatty.com, Inc.:
The Ask Patty.com, Inc. website, blog and Second Life venue is a safe place for women to get advice on car purchases, maintenance and other automotive related topics. Women can shop for vehicles at our network of certified female friendly dealerships across the U.S.

AskPatty.com is a member and 2007 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, Chair of the United Spinal Motorsports program, Member of the California Skills USA board, on the Women's Board of the Car Care Council, a SEMA member and a member of the SEMA Business Women's Networking Group.

Ask Patty Certified Dealer Program:
Properly armed with the right tools and training Ask Patty Female Friendly certified dealers can increase their share of the largest and fastest growing demographic of new vehicle buyers in the U.S. -- Women Consumers. The Ask Patty Certified Dealer program was designed specifically for car dealerships to attract, sell, retain and keep loyal women consumers.

AskPatty.com is partnered with AutoTrader.com, AutoExtra.com, Arkona, Chrome Systems, Inc., Voxant, MyCarPage.com, MyAutoLoan, AWARE, DivineCaroline, SheKnows, LLC. , DealerCentric.

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Jason Cohen

Jody DeVere - CEO/President
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