SilverTech Launches Online Brand for Nation's Top Franchise

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SilverTech, a national interactive agency located in New England, today announced the successful launch of the new Rita's Ice website,

SilverTech, a national interactive agency located in New England, today announced the successful launch of the new Rita's Ice website,

The Philadelphia-based franchise company has been named a "Top 25 High Performing Franchise" by The Wall Street Journal in 2007 and the #1 Italian Ice Franchise in the nation.

SilverTech strategists worked closely with the company to design and architect a web solution that would generate interest and awareness among consumers and potential franchise owners. The full plan includes two websites ( and, a branded MySpace environment, content management, data integration and mobile accessibility.

Rita's Ice is an Italian Ice franchiser with more than 500 stores in 17 states. Its menu of cool treats include Italian ice, gelatis and frozen custard flavors and creations.

SilverTech also announces the launch of a new website for start-up WatchOut LLC (http://www.theclasswatch) who developed the creative ClassWatchâ„¢ concept and hold the licensing for selling custom, high-end class watches complete with engravings and school insignias.

The new website not only features a dynamic online brand but also includes a virtual watch configurator where students and alumni can "drag and drop" various elements onto numerous model watches from brands such as Movado, Baume & Mercier, Corum, Ebel and others to create and purchase a personalized one-of-a-kind watch.

ClassWatchâ„¢ is a trademark of WatchOut LLC, a family-owned and operated business based out of Manchester, NH. SilverTech also developed interactive touch screen kiosks that are used by students in the ClassWatch mobile exhibit to configure watches on campus.

New Clients:
In addition to launching several new websites, SilverTech also announces the following six new clients:

  • Moulton Niguel Water District, a water and wastewater utility, Laguna Niguel, California
  • Three Sixty-five Cards, an online greeting card start-up, Derry, New Hampshire
  •, an online directory of green and environmentally- friendly resources, Newport Beach, California
  • Endowment for Health, a grant-making foundation, Concord, New Hampshire
  • The Norwin S. and Elizabeth Bean Foundation, Concord, New Hampshire

About SilverTech Inc.:
SilverTech, Inc. is a national interactive agency based in New England that expertly solves online marketing, technology, operations, fundraising, and communication challenges for businesses by creating value-driven web, digital and data-powered solutions. Services such as strategic consultation, site architecture, website design & development, multimedia graphics & animation, search engine optimization, online marketing, performance analysis, web application development and content management solutions are designed or customized to fit exact business requirements.

SilverTech clients include American Water, Capital One, Dr. Hauschka Skin Care, Life is Good®, Union Leader Corporation, State of New Hampshire, and Pizza Fusion among many others. For more information go to or contact SilverTech at

For information on this news release contact: Erin Presseau, (erin.presseau @, 603-669-6600 x31.


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