Moda Italiana Announces the Opening of I Medici Firenze, its New Chicago Water Tower Location Store Launches 20 Percent Off Sale Just in Time for Father's Day

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Chicago store, Moda Italiana, announces the opening of I Medici Firenze (located in Chicago's Historic Water Tower Place). Just in time for Father's Day, they are offering a 20% sale on all store and online merchandise until June 15, 2008. The upscale, leather goods store offers high-quality, eco-friendly leather handbags and accessories brought from the streets of Florence, Italy to the United States. There is a large range of styles and designs to choose from, whether a leather wallet, briefcase or piece of luggage, that will be sure to keep Dad organized and looking good throughout the year.

Moda Italiana, an upscale leather goods store that originated from its efforts to bring high-quality, leather handbags and accessories from the streets of Florence, Italy to the United States, announces its latest store, located on the 4th floor of Chicago's historic Water Tower Place. Constructed of fine Italian leather and detailed attention to style, these bags are eco-friendly, made of traditional vegetable tanned Italian leather, yet styled to appeal to today's modern customer. With a large range of styles and designs, there is sure to be a stylish leather wallet, briefcase or piece of luggage that will keep Dad organized and looking good throughout the year. The company is now offering a 20 percent discount off of any store and online item starting today up through Father's Day.

"Whether consumers are looking for wallets, luggage, handbags or other leather accessories for personal or business use, we have learned that today's savvy shopper wants high-quality styles at reasonable prices," said Carlo Asti, Moda Italiana owner. "That's what we offer at Moda Italiana, with a personal touch."

Originally, Carlo and Doris founded Moda Italiana almost two decades ago on the Ponte Vecchio of Florence, Italy. The Asti's soon earned a continental reputation for artistry, exquisite styling, superlative craftsmanship, utility and durability, and in 2000, after finding the majority of their purchasers were American, brought their Florentine legacy of unsurpassed leather creations to the United States.

Today, with stores in Lincoln Park and now at Water Tower place in Chicago, the tradition of quality Italian leather and timeless styling lives on by the brands showcased, I Medici, Pratesi and I Ponti. These brands have been made famous on the boulevards and avenues of Florence, Milan, and Rome.

Moda Italiana's online boutique and Chicago stores carry handbags, purses, briefcases, and luggage and more; materials and design unique to Italy. Wholesale inquiries for Pratesi and I
Medici are accepted by contacting Doris Asti at Moda Italiana. For more information on Moda Italiana and their fine leather goods or to purchase items online, please visit Moda Italiana products are also available for sale at 2461 North Clark or their new location at Water Tower Place, 835 N. Michigan Ave ., 4th Floor in Chicago.

Editor's Note: Hi-res images are available by request

Press Contact: Teresa Alagna, (teresa_alagna @, 312.498.9593.

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