CORESense Wine and Spirit Clients Gain Competitive Advantage in the Marketplace

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Fully integrated all-in-one solution ties point of sale (POS), ecommerce, inventory and CRM together for wine and spirits retailers.

It gives us the freedom to proactively attract new business through our own efforts without having to pay a third party for adding new customers, which was part of how our old system penalized us for growth.

CORESense, a leading software-as-a-service (SaaS) company, recently launched the first and only wine & spirits point of sale solution that seamlessly integrates ecommerce, point of sale, back office operations and customer relationship management (CRM) into a single web-based application.

The so-called Millennial Generation (those born since 1980) is the fastest-growing segment among wine consumers, according to a 2006 study by the Wine Market Council. That study showed 40% of Millennials said they were drinking more wine, compared with 20% among the next older Generation X and 13% among the post-World War II generation of Baby Boomers. New wine industry research also shows consumer demand for wine club, internet and other direct wine sales jumped 58% to $1 billion in 2006 as more states allowed wine shipping.

To facilitate the industry's evolving technological needs as well as build efficiencies, CORESense has created a solution to directly benefit the growing needs of the wine and spirit industry. Their newly designed web-based retail software integrates sales channels into a consumer-friendly, automated, online solution that eliminates manual and redundant processes.

"Our goal in creating the wine and spirits solution was to free wine retailers from unnecessary IT headaches. Helping wine and spirit merchants improve their inventory management and online sales allows them to concentrate on meeting the needs of their customers and developing business," said Jason Jacobs, CEO of CORESense. "By focusing on relationships and not systems, CORESense customers have a significant competitive advantage."

With this web-based application, retailers can effortlessly promote and sell their wines on the web in a variety of ways. Consumers can browse wine tasting rooms and wine shops, join "Wine of the Month" clubs, and explore wine tasting events in remote areas. With the help of Merchant e-Solutions in providing traditional and Internet-based payment services, wines can be purchased from online marketplaces (such as and, e-commerce websites, along with catalog and phone sales channels.

The software reduces retailers' workload by integrating management processes and improving inventory organization. The CORESense Wine and Spirits Solution is the only Internet-based retail software that integrates point of sale, e-commerce, multi-channel operations management (like eBay), and customer relationship management (CRM) for wineries. Having a focused view of sales across all sales channels significantly improves inventory turnover. By streamlining these management processes onto a single system, retailers are able to cut both costs and time.

"CORESense has given us a more powerful and flexible website channel that we can begin to grow without worrying about the growth impacting us negatively," said Steve Burnham, head of business development for All Star Wine & Spirits. "It gives us the freedom to proactively attract new business through our own efforts without having to pay a third party for adding new customers, which was part of how our old system penalized us for growth."

Please visit to download a copy of the wine and spirits solution brochure or call CORESense at (866) 229-2804 for additional information.

About CORESense:
CORESense is a leading SaaS-based retail system company serving small to medium-sized specialty retailers in selling hard and soft goods including sporting goods, apparel and accessories, shoes and wine. Founded in 2000, CORESense's mission is to create a competitive advantage for SMRs by providing them access to a single, fully integrated multi--channel retail management system with the features and function needed to compete and win in today's demanding marketplace in a software-as-a-service delivery model that fits their business and their budget. The CORESense solution is the first and only SaaS-based retail management system that supports an entire retail business from brick-and-mortar retailing to ecommerce to merchandising and back office operations management to customer relationship management in one fully integrated web-accessible solution. It is the preferred retail management solution of small to medium-sizes retailers who need a powerful and fully integrated enterprise-grade solution to achieve their business goals. CORESense has offices nationally and is headquartered in historic Saratoga Springs, N.Y. For additional information about CORESense and our market leading solution visit us at or call (866) 229-2804.


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Kathy Wren, Shorey Public Relations
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