Wenonah Canoe and Initio Advertising Announce Client Partnership

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Wenonah Canoe, a leading manufacturer of high performance canoes and kayaks announced it has retained Initio Advertising, a Minneapolis full-service advertising agency. Initio will be providing a wide range of marketing services for Wenonah, including market research, brand strategy, advertising, collateral, interactive promotion, and public relations.

We are looking forward to crafting a campaign that truly illustrates the attractiveness and appreciation for owning the best equipment, and the feeling one gets from paddling a work of art.

Wenonah Canoe, a leading manufacturer of high performance canoes and kayaks announced it has retained Initio Advertising, a Minneapolis full-service advertising agency. Initio will be providing a wide range of marketing services for Wenonah, including market research, brand strategy, advertising, collateral, interactive promotion, and public relations.

"We knew we needed a marketing company that is as innovative and creative as Wenonah Canoe, and Initio has a proven track record of garnering real results through its unique strategic and emotional approach in their campaigns," said Bill Kueper, client spokesperson for Wenonah.

For over 40 years, Wenonah has been advancing the frontiers of paddling performance with state of the art technology, design, and craftsmanship. Their guiding philosophy has been to build canoes that fit the enthusiast's specific needs while creating the ultimate paddling experience. Wenonah offers a diverse range of canoe types, including recreational, performance, expedition, competition, and river touring. To further ensure enthusiast compatibility, Wenonah provides choices in premium composite materials, construction methods, and equipment resulting in unmatched efficiency, handling, and lightness capabilities. The company is best known within the industry for its use of high strength, lightweight Kevlar.

Beyond canoes, Wenonah also produces exceptional kayaks under the Current Designs brand name. Current Designs is the leading builder of premium kayaks in the world, using the latest materials and technology to create a high performance kayak that is lightweight, durable, and the envy of everyone on the water. They are designed specifically for the enthusiast's comfort level, so whether you're a beginner or an advanced paddler you'll be equipped with a kayak that is stable, user-friendly, and maneuverable.

"Working with a company with such a unique and long-standing heritage as Wenonah, as well as their passion for what they do, is an exciting opportunity for us," says Paul Chapin, founder and executive creative director of Initio Advertising. "We are looking forward to crafting a campaign that truly illustrates the attractiveness and appreciation for owning the best equipment, and the feeling one gets from paddling a work of art."

Wenonah also offers top-quality accessories, including paddles and other gear for canoeing and kayaking. Visit http://www.wenonah.com or http://www.cdkayak.com for more information.

About Wenonah Canoe:
Established formally in 1968 in Winona, Minnesota, Wenonah Canoe has roots reaching back to the 1950's. The company is the outgrowth of a lifelong devotion to paddling by Mike Cichanowski, who began canoeing as a young Boy Scout, and who began manufacturing canoes while still in college. Today, Wenonah Canoe and its Current Designs' kayak brand place them among the largest makers of paddle sport boats in the world, with emphasis on ultra-light and high-performance models. Nearly 400 knowledgeable paddle sports retailers throughout the world distribute their boats and accessories.

About Initio Advertising:
Initio opened its doors in 1990 with the vision of an agency that integrated advertising and design, and was focused on building strong brands. Over the past 18 years, this philosophy has led to assignments from clients large and small, and helped Initio grow into a full-service advertising agency employing nearly 20 professionals.

Bill Kueper
billk@wenonah.com
phone: 507.454.5430

Media Contacts:
Paul Chapin
paul@initioadvertising.com
phone 612.339.7195

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