Latitude Participates at Industry-Leading ASTD Conference and Expo

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Training professionals can create value from individual and organizational knowledge.

Latitude today announced its participation at the American Society for Training and Development (ASTD) International Conference and Exposition in San Diego, June 1-4. Latitude leveraged its learning expertise to create a peer to peer learning environment that combines traditional LMS functionality, e-commerce, and Web 2.0 tools. The international conference allows Latitude the opportunity to demonstrate how learning communities and marketplaces can help training professionals create value from organizational and individual knowledge.

"Under the current difficult economic conditions, training departments are faced with budget cuts," said Senior Learning Technologies Consultant John Zonnefeld. "Training professionals can become heroes in their organization by making an organizational function that is usually considered a cost center into a profit center by approaching learning as a community or marketplace."

Traditional learning management systems (LMSs) don't sufficiently and effectively meet the learning needs of the organization or individual users. Under the Latitude approach, knowledge assets increase in value by taking a different approach to organizational knowledge transfer--a critical transition from managing learning (with a traditional LMS) to administering a learning marketplace.

Through the mechanism of a learning marketplace, individuals across the organizations can provide knowledge to other individuals inside and outside the organization. It combines and integrates LMS functionality, e-commerce, and social networking and collaboration tools into a personalized learning portal. Such a portal best meets the just-in-time learning needs of individual users, as well as becoming a place where best practices and knowledge can be developed by the learning community. This knowledge can then be captured and reused in formal training initiatives to ensure that all types of learners get the knowledge they need when they need it.

In addition to efficiently capturing valuable knowledge from individuals for organizational needs, a learning marketplace can provide revenue opportunities. Direct e-commerce can generate revenue from the extended enterprise (suppliers, channel partners, retail and franchised sales and distribution channels), but in a learning marketplace other online revenue streams exist, like sponsored links and search and banner advertising.

Exhibiting in booth #2008 on the ASTD 2008 conference's expo floor, Latitude subject matter experts will be available to demonstrate this next-generation approach to learning.

About Latitude
Latitude, a senior technology consultancy, helps organizations improve operational performance. By focusing on channel performance, learning and certification programs, and other specific business challenges, our consultants have developed proven expertise and capabilities in business intelligence, business portals, online communities, and learning management.

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Patrick McLaughlin
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