ReachForce Continues Growth with Acquisition of 200th Customer

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ReachForce adds new customers and new products; moves to a new location for increased growth.

ReachForce Inc., a provider of OnDemand software and data services for targeted lead generation, today announced surpassing of the 200 customer mark. With the addition of 31 new customers in the first quarter of 2008, ReachForce reaches a new high in addition another 13 current customers renewed their commitment to ReachForce. New customers include GBH Communications, Quova, Innography, and Ping Identity.

"Every new customer win validates our mission to help B2B Marketers fuel their targeted lead generation programs that drive increased revenue and a significant return on investment," said Suaad Sait, CEO, ReachForce. "Our goal is to empower our customers with real-time predictive analytics software to target the right companies and data services to find the right role-based contacts within those companies."

ReachForce is solving the age old data problems in lead generation that are responsible for over 90% of waste in business-to-business marketing. ReachForce is re-inventing the data aspect of lead generation via a Software-as-a Service (SaaS) platform providing real-time predictive analytics and data services solutions for all of the lead generation needs of a business.

"I was skeptical at first of ReachForce's value proposition after we had been so unsuccessful using in-house resources to discover contacts," said Lori Witzel, Senior Manager, Integrated Marketing Programs at Pervasive. "ReachForce delivered the right technical buyers in mobile, high-churn, high-turnover positions."

ReachForce currently offers solutions for all dimensions of lead generation:

Direct Marketing including E-mail Marketing:

  • ReachForce Insight, a Software-as-a-Service CRM real-time predictive analytics application, analyzes customer win data and sales pipeline flow to provide a marketing-centric view of market segments and automatically recommends ones that are ripe for lead generation campaigns.
  • ReachForce Discover delivers a custom database of contacts discovered based on their role in the organization, not title - 100% accuracy with a replacement guarantee.

Online Marketing: Search Engine Marketing/Google Ad-words:

  • ReachForce Convert, a Software-as-a-Service web analytics application, enables Marketers to highlight web visitor patterns and identify more companies that fit that visiting profiles to target net-new target businesses. Companies can then use ReachForce Discover (see above) to build custom target databases to proactively market to those passive visitors to their web site.

Events - Conferences, Tradeshows, Webinars:

  • ReachForce Capture enables Event Marketers to turn leads collected from events into high-octane, role-based leads specifically identifying decision makers in those businesses.

"Comparing ReachForce to other list vendors is like comparing a rifle to a shotgun. With title-based lists you hit as many people as possible hoping the message will stick with the right ones. With ReachForce, we are able to sharp shoot our value proposition to the right targets, giving us much better leads to pass on to sales," said Chris Bartik, Director of Marketing at CrownPeak.

ReachForce's continued growth required the company to relocate to a new 8,000 square foot plus office space at 9020-I Capital of Texas Highway N, Suite 270, Austin, TX 78759. The new space will accommodate the growing number of employees ReachForce is expected to add this year.

About ReachForce
ReachForce, Inc. is a provider of data and software solutions that enable B2B companies to target marketing and sales initiatives at the right person in the right company, every time. ReachForce's revolutionary approach increases lead generation effectiveness and accelerates sales cycles. ReachForce customers have experienced increased results by 20 to 30 times for every dollar spent on marketing and sales initiatives - maximizing the value of CRM and marketing automation investments. For more information on ReachForce, please visit http://www.reachforce.com.

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Leigh Anne Wallace
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