Skweezer Launches New Analytics Site

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Web site publishers and bloggers can now create and manage Skweezer Ads feeds through the new Skweezer Reports & Analytics Web site.

Skweezer, Inc. today announced the launch of the Skweezer Reports & Analytics Web site, located at http://reports.skweezer.com, which provides online reporting for the company's Skweezer Ads and Skweezer Private Label customers.

"Skweezer is in the unique position of having collected very detailed mobile advertising and mobile browsing data for several years," said Skweezer, Inc. president Mark Sieve. "This initial release of the Skweezer Reports and Analytics site provides a wealth of information to our customers and, with a host of new reports and features planned for release this summer, promises to become a powerful and comprehensive mobile analytics solution."

The new Skweezer Reports & Analytics site provides Skweezer Ads customers with detailed reports on their ad campaigns, including match rate, cost-per-click, and click-through data. The site also provides publishers with the ability to create multiple feeds, design custom ad layouts, and monitor their payment history. Skweezer Ads currently captures a wide range of additional data for each ad that is requested and displayed, such as geographic location of user, device type, and keyword and category information of the requesting page; this information will also be made available to Skweezer Ads customers in upcoming months.

The Skweezer Reports & Analytics site also tracks data for Skweezer Private Label implementations. Wireless operators, search engines, and other enterprise level customers using Skweezer Private Label to mobilize desktop Web content can use the site to track traffic levels and manage subscribers. Detailed aggregate data regarding geographic location, browsing history, device type, and other useful information will be made available in forthcoming updates to the site.

Skweezer Ads is an online advertising service that supplies both desktop and mobile ads in a single ad feed, automatically displaying the correct type of ad to each visitor. Skweezer Ads customers have the added benefit of being able to use Skweezer's mobilization technology to automatically create a mobile version of their Web site, which is dynamically created whenever a mobile visitor is detected.

Skweezer Ads is the world's first internationally-consumed mobile advertising service, having served mobile ads in over 175 countries since its release in 2004, and was voted Best Mobile Marketing Product in the 2007 Mobile Star Awards.

Skweezer's award-winning content mobilization technology can be seamlessly integrated into any wireless data offering, search engine, or other large-scale portal or Web property through a Skweezer Private Label implementation. Skweezer Private Label allows wireless carriers and other service providers allow access to the "whole Internet", including the vast majority of online content that was not designed to accommodate mobile browsers. Skweezer Private Label works seamlessly with any mobile device regardless of platform and is available as either a hosted or installed solution.

About Skweezer, Inc.:
Skweezer, Inc. has been a key innovator of mobile content optimization technologies since 2001, creating award-winning solutions that have accelerated mobile Web adoption and consistently raised the bar in terms of users' expectations and feature development. Skweezer Ads, launched in 2004, provides publishers and ad networks with desktop and mobile ads through a single ad feed and includes Skweezer's optimization technology that automatically mobilizes site content for mobile visitors. Skweezer's scalable, time-tested "carrier grade" content optimization and converged advertising products are relied upon by some of the largest wireless operators, search engines, ad networks, and enterprises in the world.

Skweezer company site: http://company.skweezer.com
Skweezer Reports & Analytics site: http://reports.skweezer.com
Skweezer Ads page: http://ads.skweezer.com

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