NPI PR Receives 2008 Platinum Hermes Creative Award

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Annual Hermes Creativity Award Recognizes NPI PR with Highest Honor For Novatel Wireless MC727 Launch Campaign

Nadel Phelan, Inc. (NPI PR), specialist in media communications for technology firms, today announced it has received a platinum award - the highest honor given - in the 2008 Hermes Creative Awards. This honor was bestowed to recognize the creative and effective approach used by NPI PR for the product launch of the Novatel Wireless (Nasdaq: NVTL) MC727 USB modem. NPI PR was chosen from a pool of approximately 4,000 contestants from the United States and several other countries from around the globe.

The NPI PR product launch strategy began with outreach to top-tier publications in both the traditional media as well as industry thought leaders and analysts. For the Consumer Electronics Show (CES), NPI PR sent out modems to the entire Engadget team, whose online blog received 10 million views during the show. The Engadget team was so pleased with the modem's convenience that they sung its praises from the showroom floor. The groundswell around the product launch contributed to the MC727 garnering two design innovation awards within days of the conference.

Following these successes, NPI PR participated in one of the industry's most anticipated events - the debut of the Mac Book Air - to gain added visibility in the blogosphere, where the MC727 was touted as being the most streamlined companion to Apple's revolutionary laptop.

"By leveraging our relationships with key influencers in the traditional press and technology blogosphere, we were able to generate considerable awareness and interest within Novatel's target audience. As a result, the MC727 has been one of the fastest selling and most popular products in Novatel's history garnering extensive praise as the must have modem for 2008," said Paula Phelan, CEO of NPI PR. "We are proud to accept the Platinum Hermes Creative Award in recognition of our successful efforts and we wish to express our gratitude to Novatel Wireless for creating such innovative products."

About the Hermes Creative Award
The Hermes Creative Awards is an international competition designed to reward and validate the hard work that marketing and communications professionals do in order to produce the outstanding results that they have delivered. The Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand marketing, communication, advertising, public relations, media production, web and free-lance professionals. Each year, the efforts of generous marketing and communication professionals are acknowledged through grants and special recognition. Hermes entrants are not charged entry fees for their pro bono entries.

About Nadel Phelan
Founded in 1993, Nadel Phelan, Inc. is a full-service public relations firm located in Silicon Valley that represents enterprise and consumer technology solutions in rapidly evolving markets. Nadel Phelan provides a single communications management source for its clients that range from venerable industry giants to venture-funded startups. By combining in-depth technology and industry experience, Nadel Phelan provides its clients with the strategic and tactical services necessary to establish and maintain marketplace leadership. For more information visit or call 1-831-439-5570.

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Michael Burns