EYE WEEKLY Launches "Cool Summer" Contest

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Toronto's EYE WEEKLY (http://www.eyeweekly.com ) announces its Cool Summer Contest where readers can win $500 Future Shop gift cards and a Grand Prize for a Toronto summer-in-the-city package valued at $1,500. The contest celebrates EYE WEEKLY's annual Cool Summer Guide, which runs in its May 28, 2008 edition. In this edition, and online at EYEWEEKLY.com, its renowned editorial team delivers a taste of what's hot and happening in the city this summer to culturally savvy Torontonians.

Toronto's EYE WEEKLY (http://www.eyeweekly.com ) announces its Cool Summer Contest where readers can win $500 Future Shop gift cards and a Grand Prize for a Toronto summer-in-the-city package valued at $1,500. The contest celebrates EYE WEEKLY's annual Cool Summer Guide, which runs in its May 28, 2008 edition. In this edition, and online at EYEWEEKLY.com, its renowned editorial team delivers a taste of what's hot and happening in the city this summer to culturally savvy Torontonians.

Toronto's Cool Summer Guide's 24 page pull-out in the print edition highlights blockbuster movie reviews, cultural fare, and summer-in-the-city living tips. The online edition also offers opportunity for its readers to make their own reviews and to download a Toronto events calendar of the Editors' Top Picks. The EYEWEEKLY.com Cool Summer contest runs each week until July 9, 2008 where a new trivia question is posted online at EYEWEEKLY.com. Readers can find the answers within EYEWEEKLY.com by viewing exclusive concert videos, reading the latest movie reviews, and using its exclusive Toronto event finder to discover this summer's hottest movies, music, events and restaurants. Entrants can win $500 Future Shop gift cards each week and are automatically entered in the Grand Prize draw for a Toronto summer-in-the-city package valued at $1,500. The six-week contest is sponsored by Future Shop and is being promoted online, in print, and at EYE WEEKLY distribution points.

About EYE WEEKLY and EYEWEEKLY.com
For the past 16 years, Toronto's cultural vanguard have turned to EYE WEEKLY to discover the best of what Toronto offers - from movies, arts, and music, to clubs, food, and more. Boasting the largest distribution of any urban weekly in Canada, EYE WEEKLY is distributed at more than 2,600 convenient locations throughout the Greater Toronto Area (GTA). As Canada's first print publication to go online in April of 1994, EYEWEEKLY.com is the interactive resource for 18- to 35-year-old urban lifestylers exploring cultural activity in the city. Daily coverage of Toronto's most engaging people and events, exclusive video of concerts in Toronto's hottest clubs, and the city's most comprehensive events database come together to create an indispensable website for Toronto's culturally infused community.

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