Ward/Kraft, Inc. Launches New Stock and Imprinted RealCard Program Lowering Costs and Delivery Times on True Plastic Membership Cards

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Ward/Kraft, Inc. launches new stock and imprinted membership card program with new pricing and delivery benefits. With this new program, distributors no longer have to meet long run minimums.

Ward/Kraft, Inc., the trade leader in providing the complete range of integrated labels and cards as well as plastics, today announced their new RealCard® program designed to help distributors further penetrate the "desktop printed" integrated product market. The new program features low minimum quantities, fast turnaround on blank or imprinted plastic membership card options that distributors need to meet desktop user needs while realizing significant profit margins. The new RealCard® program positions the company among the most market-driven providers of short run blank and imprinted integrated cards in the industry.

Minimum quantities for the new program range from 250 inkjet and 1000 laser compatible plastic membership cards, clearly targeting desktop user needs. The program includes fast-shipping of stock and imprinted 8 mil plastic products in quantities up to 30,000 pieces. Stock products ship within 24 hours and cards imprinted in 4 color process ship within 7 days of proof approval. Distributors benefit by being able to offer this new desktop market driven program to their customers. RealCard® is a true plastic card joined flush with the form and is heat, moisture, and tear resistant. Stock and imprint RealCard® comes in 1, 2, 3, 6 and 8 up options. Additional features and benefits about the program are provided at the company's web site, http://www.wardkraft.com. Customer service representatives are also available to answer questions and provide quick quotes.

"Distributors have been successfully selling long run RealCards® for desktop and high-speed printers since 2002," said Gina Holt, vice president of sales. "Our distributors told us that there was a demand for feature-rich, smaller quantity RealCard® orders, and we responded", continued Holt. "This new program represents our commitment to providing superior products at best ever pricing to distributors who can open new markets and create new revenue opportunities for themselves", Holt added. "In fact, we're working with distributors who want to use this new RealCard® program to print cards that promote the offering to their customers", concluded Holt.

Ward/Kraft's new RealCard® program is supported by award winning production and customer service teams. The new stock and imprint RealCard® program can be quickly priced by the customer service team via phone, fax, mail and email. The Ward/Kraft customer service and sales teams have been given additional training to help distributors open up the desktop plastic card market.

About Ward/Kraft, Inc.
Ward/Kraft, Inc. is the long time industry innovator in integrated label and card products, providing accurate and timely pricing for every type of integrated product possible - including the new expanded offering. For more than 35 years Ward/Kraft has provided distributors with award winning customer service and product offerings that include PEAK and other industry excellence awards. Ward/Kraft, Inc. is a national leader in manufacturing labels, plastics, magnets, commercial print, mailers, envelopes and business forms. Additional information on WK products and educational services may be viewed at http://www.wardkraft.com.

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Micha Bukowski

Gina Holt
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