Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads

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SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Michael Berkley, CEO of SplashCast™, told attendees at last week's L.I.S.A. conference that social advertising is changing the way marketers are reaching today's young demographics. According to Berkley, social advertising is proving to be more effective than traditional Internet marketing because it relies on consumer word-of-mouth strategies rather than forced display ads to reach users of MySpace, Facebook and other social network sites.

Speaking to a capacity crowd at the Hotel Deluxe in Portland, Oregon, Berkley said that the influence of family and friends is the biggest factor in purchasing decisions. Social advertising, he said, takes advantage of the Internet's unique communication capabilities to enlist these influencers as highly effective evangelists for the product and brand.

"Family and friend influence is the biggest factor in purchase decisions; lots of research has shown this. The problem is that in the off-line world, brands have almost no control over this process," said Berkley. "But in the digital world, brands can play a critical role in the process. Friend and family influence (ie, "social advertising") can be seeded, augmented, controlled, and most importantly, it can be tracked and measured. Brands can now be invited into the inner sanctum of social communities, participate in the conversation, and capture invaluable business intelligence."

Berkley was among several distinguished panelists invited to participate at the Portland L.I.S.A. conference - the first of a series of forums taking place over the next several weeks in major cities across the United States. Other industry thought leaders included on the panel were John Furrier, former CEO of PodTech, Hashem Bajwa, director of digital planning for Goodby, Silverstein, Dave Allen, director of insights & digital media at Nemo Design and Ken Lewis, president of Anvil Media.

Other panelists scheduled to participate in upcoming L.I.S.A. conferences include representatives from YouTube, Mashable.com, Procter & Gamble and AdWeek among others.

"Social advertising is proving to be so much more effective than banner ads and pop-ups because they are based upon opt-in strategies rather than intrusive advertisements," said Berkley. "If done correctly, Internet users actually seek out these new marketing tools and share them with friends and family. The result is the creation of the most effective sales force a brand could hope to have."

About SplashCast

SplashCast Corporation is a leader in marketing solutions for brands and media companies seeking to reach teens and young adults. SplashCast is the first in a new category of marketing tools called social advertisements - those specifically designed to reach users of MySpace, Facebook and other social network sites. Since a splashcast can connect users on differing social networking sites, this new marketing tool breaks down the barriers that separate various sites and allows teens to come together based upon mutual interests related to specific brands, entertainment, sports or lifestyles. For more information on Splashcast visit http://www.splashcastmedia.com or call (503) 222-5645.

About L.I.S.A.

L.I.S.A. is the first forum dedicated to social media marketing - an emergin new field dedicated to marketing strategies used to reach the growing demographic of social network site users. For more information on L.I.S.A. including dates, times, venues and a list of specific panelists for each forum, visit the L.I.S.A. website at http://www.lisa08.com or call (503) 228-1134.

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BRAD BRENNER
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