Mastermind Announces 'No Sales Leads Left Behind' Strategy

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Businesses beat sluggish economy by activating lead-generation systems.

The dual challenges of a slowing economy and inflationary concerns can wreak havoc on business goals. Tough-minded business people know what to do: Leave no sales leads behind.

Yet follow-up efforts can be thwarted by lead-generation systems that alert employees of the need to make another call, but take no further action. Mastermind helps businesses dramatically improve their efficiency and productivity through the use of its automated sales productivity software called Activator.

Greg Heiple, a financial advisor in Norman, Oklahoma, knows that some consumers are wary of buying in lean times. He is also aware that while he can't predict the economy, he can control his behavior. To maintain sales objectives, and to keep his marketing outreach efficient, he uses the automated sales productivity system called Activator by Mastermind. This system has helped him avoid follow-up failures by tracking and identifying sales leads. The program, which he has used for about five years, easily integrated with his contact database.

The software provides an action plan and pre-written letters, faxes and emails (all easily customized) that are sent out at regular intervals. Heiple simply assigns each new contact to an appropriate automated "campaign" that helps sustain and build a relationship between his first and next call.

Survivors Manage Sales Productivity

The news is not good for businesses hoping to sustain or improve growth this year. Government data has revealed that the service sector, which accounts for more than 80% of economic activity, is shrinking. Other economic indicators also reveal weaknesses, such as a slow down in hiring.

Even so, survival is possible for businesses that excel at managing their sales productivity by activating lead-generation systems. For example, during the economic downturn of the early 1990s, A & A Truck and Auto Center (AATAC), a North Carolina-based manufacturer of towing and recovery equipment, managed to prosper while some competitors did not. That success years ago makes Jimmy Allison, vice president of sales, confident that AATAC will prevail during these difficult times. Allison also uses the same sales productivity management system as Heiple: Activator.

Carl Thompson III, Mastermind founder and CEO, is pleased that his software has helped business people outsmart and - with automation - outwork competitors. But he sees an even bigger opportunity for his sales productivity management system (SPM) in the consultation arena.

Thompson says, "Even though it comes with pre-written action plans and correspondence for over 40 industries, there's a great opportunity for business consultants, coaches and trainers to deliver their strategies and tactics in an automated system assuring client implementation, which is where most great ideas and good intentions fall short."

The old saying goes "plan your work and work your plan." The problem is, most people don't have time to work the plan, and sales leads fall through the cracks killing profits. Now it's possible for small businesses to leverage contact automation software like activator to maximize sales productivity and profits. Activator automates 79% of sales and CRM-related follow up activities, allowing businesses to accomplish in minutes, with fewer personnel.

"Imagine 99.9 percent of the businesses out there do not have standardized documented processes for managing sales leads from suspect to prospect to customer to repeat customer, much less automated systems for pulling it off easily and cost effectively. That sounds like an opportunity to me," said Thompson.

For more information contact, Mastermind Software, Inc., 4253 Old Hillsboro Road, Franklin, TN 3706; 800.818.9788; http://www.mastermindsoftware.com/ or call Carl Thompson III, Founder & CEO, Mastermind Software, Inc., at (615) 599-0076 or email (carl @ mastermindsoftware.com)

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HEATHER METCALFE

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