Speedheat's Green-Friendly Generation4 Electric Radiant Floor Heating Featured at 2008 Southern Building Show in Atlanta

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The latest and greatest in new building products and Earth-friendly innovations will be on display at the 2008 Southern Building Show. Targeted to residential and commercial builders, remodeling companies and design professionals, the show features a huge exhibit area showcasing many unique green building products including Generation4™ electric radiant floor heating by Speedheat®.

For builders, remodelers and designers seeking the latest tips and trends in commercial and residential construction, the Southern Building Show is the Southeast's premier educational event. With an anticipated crowd of 8,500+ attendees, the 15th annual show will be held at the Cobb Galleria Centre in Atlanta, GA from June 11-13, 2008. The show features 500+ exhibits (along with a new green building aisle), cutting-edge educational seminars and a tour of the 2008 LEED-certified showcase home EcoLumina. Among the many unique products on display, Speedheat's Generation4™ electric radiant floor heating systems will be featured at booth1400.

"As green design concepts have become more mainstream, there is a growing movement to find unique products that improve indoor air quality, reduce energy costs and protect the environment all while enhancing personal comfort, say Peter Newman, President of Speedheat US. "Our Generation4™ underfloor warming systems simultaneously promote health, conservation, safety and comfort, making them an ideal choice as a green building product. We are proud to be back at the Southern Building Show for our third year, and we are eager to continue educating builders on how Speedheat can enhance their green building initiatives."

For more information about the show including a list of exhibitors, a detailed schedule and access to online registration, please visit http://www.southernbuildingshow.com.

Speedheat® Offers Warming Solutions for the Whole Home:
Speedheat offers electric radiant heating solutions that can be installed under virtually any flooring material including: carpet, ceramic tile, stone, floating wood, laminates, vinyl and more. Speedheat's Generation4™ systems are easy to install in a single room or throughout an entire house. Speedheat offers the ultimate in flexibility, control and comfort. Generation4™ products include:TileWarm™ - WoodBeWarmer™ and CarpetMate™.

Another unique "zone heating" option is RugBuddy™ -- the only UL-listed heating mat in the world, approved for use under area rugs. It is an ideal solution when installing fixed electric radiant floor heating is not an option. Like an electric blanket for the floor, RugBuddy™ turns regular area rugs into invisible space heaters and is an ideal solution for warming cold spots in any room of the home or office.

Speedheat® Advantages:
The idea behind electric radiant floor heating is really quite simple -- by installing a heating element under the flooring material, heat naturally radiates from the ground up and provides unparalleled gentle comfort. While the concept behind Speedheat's patented Generation4™ (G4) heating system is easy to comprehend, the advanced technology behind their products offers many distinct advantages and sets them apart in the industry.

"Because Speedheat's Generation4™ heating element is optimally engineered to be 'in touch' with floor finishes, it warms floors faster than any other systems and at lower, safer temperatures," explains Pieter Jansens, Chairman of Speedheat International. "Our G4 element improves comfort, health and safety. It also protects sensitive flooring and slashes energy consumption. Furthermore, only Speedheat is fully customized to meet the specific needs of each application."

Backed by the Industry's Best Safety and Satisfaction Guarantees:
Only Speedheat's G4™ systems feature the patented PTCSelfControl™ flexible heating element that is the thinnest in the industry at less than 1/16" in diameter. The self-regulating element prevents overheating, and the multi-stranded core is protected with a tough Tefzel® outer sheath to resist abrasion and aging. All Speedheat® products have undergone rigorous testing, including complete submersion in water while energized. All systems feature a full-surround ground screen that is an effective EMR, EMI and RFI shield, and GFCI protection provides absolute electrical safety. Speedheat's products are all UL-listed and National Electric Code (NEC) compliant.

Recent Recognition in USA:
Speedheat® was featured in the 2007 Christmas House a showcase home benefiting the Alliance Children's Theatre in Atlanta. Speedheat was also selected for Lochstone Manor, the $7.25 million 2007 Roswell Woman's Club Showcase Home and included in both the "New" and "Renew" Showcase Homes at the Southern Building Show in 2006. Metropolitan Home magazine featured RugBuddy™ in their May 2006 Design 100 list. RugBuddy™ was also named as one of the "35 Best Home Products" in the February 2006 issue of Mountain Living. Speedheat® was also featured in This Old House Magazine's "20 of the Year's Coolest Tools, Gizmos and Gadgets" list. Speedheat® has also been featured in such publications/shows as: Southern Living, House DIY (formerly do!), Atlanta Home Improvement, Points North, Living in Atlanta, Atlanta Journal-Constitution, Chicago Tribune, HGTV, FloorRadio, FloorDaily, Rug Insider and the Ask Andrea™ nationally-syndicated home improvement radio show.

Additional Information:
Speedheat US is located at 120 Arnold Mill Park, Suite 100, Woodstock, GA 30188. For more information please call 1-888-WARM-FLOOR (1-888-927-6356), or fax 1-888-927-6357 or visit http://www.speedheat.us.

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