I can't wait for the ideas to unfold in this discussion, and I'm confident attendees will take away at least one valuable lesson for their retail licensing strategies that will make an enormously positive impact on their business.
Chicago, IL (PRWEB) June 3, 2008
Constellation Management Group President and Founder Blair McCaw will lead a panel discussion at the Licensing International Show at the Javitz Center in New York on June 11, 2008 from 2:15 p.m.-3:45 p.m. Retail marketing and branding experts Sally Mueller from Target, Byrony Bouyer from Hasbro, and Blake Davidson from NASCAR will join McCaw for this panel to discuss brand management for licensees.
The panel discussion will explore how to evaluate exclusive retail licensing relationships and branding programs, showcase time tested brand management principals, and demonstrate how the right partnership between licensees and licensors can be a huge boon to an exclusively licensed retail brand.
"In our uncertain economy, retailers are even more driven to differentiate their brand and satisfy their customers through strategic licensing deals. In one place at one time, show attendees will have the extraordinary benefit of the insight of marketing and branding leaders from both retailer and manufacturers that have repeatedly demonstrated the right retail licensing agreement can define success," said Blair McCaw, president and founder of Constellation Management Group. "I can't wait for the ideas to unfold in this discussion, and I'm confident attendees will take away at least one valuable lesson for their retail licensing strategies that will make an enormously positive impact on their business."
The panel is designed to be of interest to retailers who are involved in direct to retail licensing, manufacturers who do not have in depth brand management experience, and any licensee that is interested in doing a better job of building their licensed business through time tested brand management practices.
About Constellation Management Group
Constellation Management Group, located in Chicago and South Norwalk, Connecticut, is a proprietary brand development agency that enables retailers to quickly and cost-effectively differentiate themselves from the competition, increase their profit margins, build customer relationships, and enhance their brands. CMG focuses exclusively on the retail industry and offers a comprehensive solution for developing premium proprietary brands, ranging from strategic development, brand acquisition and product development, to vendor and licensor relationship management. For more information on Constellation Management Group, see http://www.constellationmanagement.com and their blog at http://www.typepad.licensetobrand.com.