Healthy Hiker Gear Opens New Site & Blog

Share Article opens their new hiking gear web site and companion blog.

I have recently designed 2 web sites, starting in January of this year

Kathy Potuck is no stranger to running a business, operating both a ceramics storefront and a gourmet coffee business, and now she has set her sights on the Internet. "I have recently designed 2 web sites, starting in January of this year," explains Kathy. "I decided I wanted to get my feet wet with the Internet and get out there and promote products that I feel there may be a demand for."

Kathy's two online ventures are and, both geared toward outdoor preparedness and activity. "I'm a very outdoor person. I have a six acre yard here, and I spend a lot of time outdoors, hiking and camping around northeastern Pennsylvania," she says. "I've traveled all over the world. I wanted a hiking web site to promote products I believe in and will help make hiking and camping safe, comfortable, and enjoyable. That's the byline for my site -- Making Your World Comfortable and Safe."

In order to support her site with solid information, Kathy has opened a blog at, allowing customers to communicate with her directly. "I'll be using my blog to further educate the public on my products, and also about myself -- for them to get to know me and feel comfortable purchasing an item from a credible person," she explains. "I don't want to just be my business name; I want them to know that there's a person behind it. I also want to promote not just my product and myself, but current stories about the hiking industry and newsworthy articles."

Also of great importance to Kathy are the many charities to which she donates. "I do a lot of volunteer work, and I make donations through my business," she explains. "There are a lot of local charities for people with medical problems and sick children. I am constantly donating products and money to help individuals." This will also be a topic of conversation on her blog, as well as a recurring topic on her site.

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