Iams Delivers Pet Talk Through the Digital World

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The pet hour presented by Iams on XM Radio celebrates pets and the people that love them.

As pet owners ourselves, we enjoy celebrating our pet relationships with others

Pet owners searching for a show dedicated to everything dog and cat need to look no further. In partnership with XM Satellite Radio, Inc. and Nancy Glass Productions, Iams Dog and Cat Foods created a pet talk show that focuses on pets and the people that love them. Listeners can tune into XM's Take Five, channel 155, at 6 p.m. EST, every Friday to learn more about their canine or feline companion (Replays Fri 9p EST, Sat 12n EST & Tue 7a EST). The show's content includes pet advice from experts and endless discussion about the wonderful world of dogs and cats. Pet lovers can also visit http://www.thepethour.com to listen to "petcast" excerpts from the live show and "get the dish" on pet nutrition and wellness.

The show's hosts, Nancy Glass and Cindy Connors, anchor the show as true pet passionate personalities. Nancy Glass is a six-time Emmy award winning television host, writer, and producer. She is one of the most creative and credible names in the industry. Nancy is also a lifelong pet lover and has owned a delightful menagerie of dogs, cats, gerbils, hamsters, and other furry creatures. Cindy Connors is an award-winning television producer who has worked in the entertainment industry for more than 20 years. For the past 8 years, she has been the Executive Producer/Director of Programming at Nancy Glass Productions. Along with her numerous work accomplishments, Cindy has always been a devoted animal lover. The two hosts will focus on everything pets -- from pet nutrition to toys and games.

Carat, the lead communications planning agency for P&G PetCare since 2005, conceptualized The Pet Hour vision. It was brought to life through close collaboration with Carat, MediaVest (P&G media buying AOR), connectivetissue (MediaVest's branded entertainment division) and Iams.

As pet nutrition experts, Iams has put pet health at the core of its mission to enhance the well-being of dogs and cats. The Pet Hour Presented by Iams takes that mission a step further to educate pet owners about the importance of pet health including premium, high-quality nutrition, regular wellness visits to the veterinarian, and a healthy lifestyle for both the pet and owner.

"As pet owners ourselves, we enjoy celebrating our pet relationships with others," said Amy Dicke, DVM, technical services veterinarian at P&G Pet Care. "The Pet Hour connects pet owners from all over and provides a platform for pet experts such as veterinarians to help us elevate our pet well-being mission to a higher level."

About P&G Pet Care:
For more than 60 years, Procter & Gamble Pet Care (NYSE:PG), the maker of Iams and Eukanuba, has enhanced the well-being of dogs and cats by providing world-class quality foods and pet-care products. To learn more about Eukanuba®and Iams® Dog & Cat Foods or general pet care and nutrition information, call the Iams Consumer Care Center at (800) 446-3075. You can also visit us on the Web at http://www.iams.com or http://www.eukanuba.com.

About Procter & Gamble:
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, and Braun®. The P&G community consists of 138,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About XM:
XM is America's number one satellite radio company with more than 9 million subscribers. Broadcasting live daily from studios in Washington, DC, New York City, Chicago, Nashville, Toronto and Montreal, XM's 2008 lineup includes more than 170 digital channels of choice from coast to coast: commercial-free music, premier sports, news, talk radio, comedy, children's and entertainment programming; and the most advanced traffic and weather information.

XM, the leader in satellite-delivered entertainment and data services for the automobile market through partnerships with General Motors, Honda, Hyundai, Nissan, Porsche, Ferrari, Subaru, Suzuki and Toyota is available in 140 different vehicle models for 2008. XM's industry-leading products are available at consumer electronics retailers nationwide. XM programming is also available through XM Radio Online, the exclusive home on the Internet for XM's commercial-free music channels; as downloads of original XM shows via podcasts from XM's Web site or the Apple's iTunes Store; and as streams of commercial-free XM music channels to AT&T and Alltel wireless customers through XM Radio Mobile. For more information about XM hardware, programming and partnerships, please visit http://www.xmradio.com/.

About Carat:
Carat is a global independent media communications network, with over 100 offices in over 80 countries. Carat is transforming communications -- creating communications that transform clients' businesses and leading transformation of the communications world. Carat provides a full range of services -- including media and market research; communications planning; media planning and buying; multicultural communications; corporate trade; branded entertainment; direct and digital marketing; experiential and sponsorship services; and marketing analytics and consulting. Carat is part of the Aegis Group - a leading marketing services company listed on the London Stock Exchange. For more information, visit the company's website at http://www.carat.com.

About MediaVest:
MediaVest, a subsidiary of Paris-based Publicis Groupe, is a leading, full-service media specialist company offering brand-building results and business solutions. Heralded as one of the first media companies to consistently deliver Connections That Captivate and industry-first initiatives and products, MediaVest's long-standing client partnerships include some of the world's leading marketers including Kraft, P&G, The Coca-Cola Company and Wal-Mart. MediaVest connectivetissueis one of the industry's leading, integrated branded entertainment services, creating more than 2,000 minutes of original programming since inception in 2005. For more information, please visit http://www.mediavestww.com.


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Kris Parlett
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