It's a $41 billion business, and nothing's too good for your pet. That's not really what got us into the business, but it sort of sealed it.
San Rafael, CA (PRWEB) June 4, 2008
Pet products superstore The Canine and Feline Store has opened a new blog located at http://www.CatAndDogSuppliesBlog.com, allowing their customers unprecedented access to the inner workings of their site.
"I think the purpose of our blog is twofold," explains Marilyn Weller, who manages http://www.TheCanineAndFelineStore.com with her husband Reg. "One, you're educating people about some interesting products you have -- for instance, all the things we have for senior animals. But I also think that when you come across interesting articles about pets, like about training… just to give information from the web site would be good."
As lifelong pet lovers, Reg and Marilyn's choice of business was a natural one. "We've both grown up with animals, and we have animals in our house -- a cat and a dog," says Marilyn. "We thought that going this route would be fun, because everyone loves animals; animals have definitely been humanized, and we're both guilty of that."
"The cover story of Businessweek of August of last year was about the pet industry, and it's red hot," adds Reg, on a practical note. "It's a $41 billion business, and nothing's too good for your pet. That's not really what got us into the business, but it sort of sealed it."
Since the formation of the business in October, The Canine and Feline Store has expanded to well over 200 products for dogs and cats, with regular updates that will be featured on the blog. "I try to look for higher-end products, more unusual items," says Marilyn. "Also, dogs and cats, like people, are living longer. There are things in our store like pet ramps for larger cars and SUVs, and a number of products in there that are specifically focused on older animals. We definitely want to spread the word about those products to our customers."
Other featured items include a GPS system for tracking pets, effective electric fences to keep your pet safely in the yard, and a waste disposal system installed into a yard for easy pet clean-up. "We have 29 categories of products -- leashes and backpacks and strollers and more unusual things," says Reg. "We have a leash that would be good for a larger dog, and it's for people who go bicycling with their dogs. It has a spring that keeps the dog from getting closer to the bicycle, and there's a rear hub that doesn't disturb the rider."
Reg and Marilyn encourage customers to check out their new blog and discuss the products featured there, as well as to ask any questions they like about the site.