other fixes have failed to solve the fundamental issues that have led to the global nurse shortage
Nashville, TN (PRWEB) June 6, 2008
In the ocean of technology and healthcare books, Solving the Global Nurse Shortage: Social Media & The Cultural Transformation of Nursing is the only volume in print addressing the nurse shortage in the context of social media. Amazon.com lists less than 50 total books on nurse shortage and social media as independent topics. Prior to the new book there has been no volume written to date on the impact of social media upon the nurse shortage. Shawn D. Mathis, Chairman and Chief Executive of The Nurse Company, has written a hearty, slightly populist review to the present global nurse shortage and social media.
Mathis opens by introducing the severity of the crisis noting that "we are hemorrhaging nurses." The nurse profession has always been and remains a most vital part of healthcare. There is a simple truth about nursing and nurses that we would do well to keep in mind: both anecdotal reports and research studies have made clear that there is a direct relationship between adequate nurse staffing levels and positive outcomes for patients in every kind of clinical setting. We have reached a point in the history of nursing when worn out, quasi solutions simply do not get at the heart of the crisis. In a world that is actively progressing toward marketplace globalization it is not a valid solution to simply restate old problems in new terms. Real problems demand real solutions.
The U.S. healthcare system has developed a consumption mentality model that impacts the global economy. "The global problem is complex requiring the collaboration of the world's great minds working in concert with one another. When the economic laws of supply and demand are at play it is a simple equation to most in the business of healthcare. However, the nurse shortage is not simply a set of return on investment ciphers designed to make more money.
Mathis calls for healthcare CEOs and CFOs to take a more responsible role in solving the nurse shortage crisis--"Healthcare providers need to understand that their 'bottom line' is improved not only by reducing waste and inefficiency but, more importantly, by emphasizing quality and patient satisfaction as metrics for determining success".
He takes a strong stand by proclaiming that the "other fixes have failed to solve the fundamental issues that have led to the global nurse shortage" because they almost exclusively try to answer one question, how do we get more nurses?". This is certainly an understandable and reasonable impulse--that's how we usually respond to a deficit, add more of whatever is lacking. In most contexts that would be the smartest thing in the world to do. But not in this context. The flaw in this approach is that when it comes to the nurse shortage, the numbers are a symptom of the problem and not the problem itself.
The book takes on a serious look at social media and the cultural transformative impact of social networks upon the nurse profession. Social media provides the platform allowing the nurse profession to fully enter the 21st century; the platform which will allow all the other voices that need to be heard in the discussion about nursing to be able to speak to one another and not past one another; the platform which will allow nurses and nursing to become a modern profession- in perception and reality. Businesses must dissolve the boundaries that defined them before while intentionally empowering its employees to think of themselves as creative contributors to an ongoing and transparent endeavor. Nursing must become a global integrated enterprise by use of tools such as MyNurseBook.com
Mathis proclaims that "the failure to develop technology for the benefit of nurse professionals has been the unintended consequence of an ignorance of what nurses actually do and a blindness to the economic benefit nurses bring to healthcare institutions." When the healthcare industry begins to genuinely respect nurses, there will be a very real and far-reaching impact.
About the Author: Shawn D. Mathis serves as Chairman and CEO of The Nurse Company, the world's leading nurse shortage management, nurse profession market research, and social media advisory company with strategic relationships in 14 countries and territories. He serves on the Board of Governors of Radia Systems in San Diego, CA. He holds the M.A. from Lipscomb University and attended the University of Toledo College of Law. Mr. Mathis is a Visiting Fellow at Ohio Valley University in Vienna, WV.
Shawn D. Mathis
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