For the Environment, Teen Pledges to Stop Junk Mail

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One Seattle teen has taken a unique approach to protecting the environment and cutting emissions using methodology you might not expect - stopping junk mail from arriving in your mailbox.

With all the light bulbs, TVs, washer machines, and stovetops in your house, your mailbox is probably the last place you'd expect could go green. But as it turns out, junk mail - the unwanted coupons, credit card solicitations, fliers, and assorted mailers that clutter most American mailboxes - is more ecologically unfriendly than meets the eye. Over one hundred million trees and forty billion gallons of water are wasted every year printing the unwanted postal clutter, not to mention the untold quantities of carbon dioxide, a greenhouse gas, that are produced transporting it. From a sustainability perspective, junk mail is environmentally hazardous - but 17-year-old Seattle teenager Patrick Leahy has pledged to stop it.

Frustrated with his family's own junk mail, he began by removing his mother, father and then a few close friends from mailing lists, a helpful service that quickly grew into a neighborhood favor. Realizing that the ecological benefits of opting out not one or two family friends but hundreds or thousands of people would be tremendous, that neighborhood favor quickly grew into a website, and a business - one that donates ten percent of its revenue to reforestation efforts. The long-term aim of the company is equally philanthropic: to help push anti-junking legislation and end the environmental costs of direct mail for good.

About Shield of Green:
http://www.shieldofgreen.com was founded in March 2008 with a mission to stop junk mail. The site provides information about the company, the environment, and a service to help stop junk mail at your house for a low annual fee.

Contact:
Martin Leahy, director of public relations
Tel: 425-968-8272
Cell Phone: 425-233-7905
Email: pr @ shieldofgreen.com

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Martin Leahy
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