Custom Publishing Providers/Content Agencies Flock to Junta42 Match

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Custom content matching site Junta42 Match reaches landmark 100 provider members. Match launches for marketers June 24, 2008.

We're excited about launching a resource that will be truly valuable to businesses looking for help creating their own branded content projects.

It turns out publishers know a good thing when they see it. With $56 billion a year spent on custom content, it's no wonder that content providers across the country have jumped at the chance to be a part of Junta42 Match, the innovative new site that pairs marketers with their ideal custom publishers. Junta42 Match Founder Joe Pulizzi today announced that the site reached a major landmark: since opening to publishers less than two months ago, Junta42 Match has signed up 100 of the nation's top custom content providers.

The news comes as Junta42 Match gears up for its official launch on June 24, when the service will open its door to marketers. Free to marketing professionals, Junta42 Match will pair marketers with the publishers that meet their marketing criteria and fit their overall needs.

"The initial response has exceeded our expectations," said Pulizzi. "We're excited about launching a resource that will be truly valuable to businesses looking for help creating their own branded content projects."

Where North American custom publishers and content providers were once limited to traditional methods of new business acquisition--answering RFPs, advertising, cold calls and other self-marketing efforts, Junta42 Match is changing the game. By pairing marketers' specific needs with publishers' core competencies, Match takes the guesswork out of custom content.

Among those who will be part of the new site are custom publishers, content agencies, traditional and post-advertising agencies, interactive firms and other content experts and providers. And since providers complete detailed application forms and are screened before being granted exposure within the database, marketers are guaranteed a reliable pool of pre-approved experts.

For more information on Junta42 Match--and the online content marketing community site Junta42--visit http://www.junta42.com/match and http://www.junta42.com. Contact info[at]junta42.com for details.

About Junta42 and Junta42 Match
Junta42 (http://www.junta42.com) is the leading media site dedicated to everything content marketing and custom publishing. Presented as a business bookmarking vehicle, the site is dedicated to marketing professionals who want to attract customers through valuable and relevant content creation and distribution. Junta42 also offers Junta42 Match (http://www.junta42.com/match), the only buyer/seller matching site for the custom publishing & content marketing industry (now valued at over $56 billion). The service will be an audited directory of custom publishing providers, and will give marketing and association professionals the ability to match their project--a custom magazine, newsletter, content Web site, video series, etc.--to the exact qualifications of a custom publisher, content agency or other content provider. Matching services will be conducted online, allowing for ease and anonymity.

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Kate Fleming
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