Houston Rockets' Keith Jones Teams With African-American Company To Deliver BOY The Dog™, An E-Commerce Gateway For Animal Lovers Worldwide

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http://www.BOYTheDog.com - "A Gathering Place For Animal Lovers Worldwide

By partnering with Timeless Toys, Inc. and TuneTees™, we have created an online community that delivers the finest pet related e-commerce online as well as provide for an interactive website allowing animal enthusiasts worldwide to celebrate their experiences through photo displays and text

Looking for a great place for animal lovers - thinking about a little "bling bling" for your favorite pet? Considering whether your pet is Hollywood material? Any of those and countless other categories will highlight the launch of BOY The Dog™( http://www.boythedog.com ) in what promises to be the hottest virtual destination for pet owners worldwide.

"BOY", a real life loveable dog, was discovered in the summer of 2007, when Founder C.C. Alexander II happened upon a litter of Chihuahua/Jack Russell puppies. He was immediately drawn to a wide-eyed pup, who happened to be the "personality" of the litter. Once in tow, the puppy would only respond to "BOY" and so he was named and the idea for BOY The Dog™ was soon developed.

Passionately created and designed from a desire to help support humane societies worldwide, BOY The Dog™ will feature a BOY Blog, a link to the Rainbow Bridge, pet apparel, music-downloads, custom designed toys as well as host an interactive link between pet owners across the globe. In collaboration with longtime friends and business partners Keith Jones, a National Basketball Association executive, character creator C.C. Alexander II and toy industry legend Harold A. Nizamian, known as the "Father of Garfield," the idea soon grew to create a gathering place where like-minded pet owners could communicate, seek information, discover new product lines and post their favorite stories and photos of their treasured pets.

Nizamian made Garfield a household name in 43 countries through his plush toy found clinging to car windows everywhere during the late 80's. He founded Timeless Toys in 1998, a company dedicated to producing unique, high-quality products while maintaining the highest standards of service in the industry. BOY The Dog LLC will provide a toy plush animal product line, which will include puppets, slippers and other specialty items.

TuneTees LLC, another partner, created the first music-inspired, multi-brand apparel line to combine digital music with designer T's and apparel, recently launched its Doggy TuneTees™ line as well as the newly created lifestyle brand with Beachaholic Records. This will allow online purchases of designer pet apparel and downloadable music. A portion of the proceeds will benefit MusiCares, the non-profit arm of the National Academy of Recording Arts and Sciences (NARS), which is devoted to helping musicians in need.

"By partnering with Timeless Toys, Inc. and TuneTees™, we have created an online community that delivers the finest pet related e-commerce online as well as provide for an interactive website allowing animal enthusiasts worldwide to celebrate their experiences through photo displays and text," said BOY The Dog™ Partner Keith Jones.

Visitors should also look for music inspired by "BOY", with a record album soon to be released. A preview can be found on the site, with two songs being featured from the album; "Choose Me", his theme song and "Underdog". Additional site features will focus on user-interaction through an online pet photo gallery, a monthly newsletter for community members, and the BOY Fan Club. These features will give pet owners a way to interact with others and will allow them the ability to build communities around similar interests and concerns for their pets.

Perhaps the most treasured page on the site is the one assigned to the Rainbow Bridge; where pet owners who have been saddened by the loss of their loyal companion can share their photos and memories online with those who have suffered the same loss. "We know that animal owners are passionate about their pets and consider them an integral part of their family," continued Jones. "We are providing a gathering place for them to visit and to share that love and those memories through photo displays and online discussions with people from all corners of the globe who know the strength and longevity of a pet's unconditional love."

http://www.BOYTHEDOG.COM - "A Gathering Place For Animal Lovers Worldwide"

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MICHAEL DOWNER
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