Pioneering corporations have been aware of this creative potential for years and have chosen contemporary art to bring their corporate identities in line with this creative workforce
Winchester, Hampshire (PRWEB) June 5, 2008
Art2Bank announces the official launch of their on line platform. Whether you are a corporate leader, working artist or potential investor, Art2Bank provides independent and current art market information to enhance this art/ business relationship.
The brainchild of art and business developer Tracy Frost, Art2Bank is designed to inform, educate and inspire institutions and the public at large. Art2Bank highlights the numerous benefits of prudent, long-term investments in our collective heritage. "Well chosen investments in contemporary art have the potential to stimulate job creation, productivity, economic confidence, inspire original thought, increase problem solving, boost self-confidence, encourage social networking and improve employee wellbeing," says Frost.
"The art market has become comparatively transparent allowing access to auction prices, construction of indices and more accessible information. Art has arrived as a new asset class. The art market has become international; its benefits permeate the globe," says Frost.
Recent research published by Nesta in the United Kingdom shows that the creative workforce is as significant as the total for financial workers and contributes an almost equal weight to driving the UK economy. Intriguingly, the more financial expertise a company employs, the more likely they are to seek out creative specialists. "Pioneering corporations have been aware of this creative potential for years and have chosen contemporary art to bring their corporate identities in line with this creative workforce," describes Frost.
The research by Nesta has also found that the more a company expends on creative goods, the more innovative they are likely to be. Frost describes how "innovative corporations such as Microsoft, Deutsche Bank, UBS and the Progressive Insurance group have been collecting contemporary art for decades."
"There have been times in the past when artists have been suspicious of corporate intentions. They have worried about exploitation of their creations," says Frost. Art2Bank aims to improve this understanding of how art, business and the economy are inextricably woven together, giving rise to a symbiotic relationship. "With public funding of art on the wane it is essential that the relationship between art and business is built on the foundations of trust and mutual dependency," Frost explains. Art2Bank is also currently launching unique, cost-effective, user-friendly communication tools for art and business specialists.
For more information, please see Art2Bank - The Art of Investment