LucidMedia Ad Network Strategic Hires Reflect Growth of Contextual Advertising and Extraordinary Adoption Rate of ClickSense

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Lucidmedia hires Paul Rostkowski as Vice President of Sales and appoints Abderrezak Kamel to Chief Technology Officer in support of the rapid adoption of their hyper-targeting solution as the industry standard for contextual advertising.

We are delighted to have Abderrezak return to LucidMedia especially after his work with Autonomy. It means a great deal to the team here at LucidMedia and he can hit the ground running. He will play a crucial role in taking the ClickSense engine, which he helped design five years ago, to the next level as the contextual advertising platform of choice for the display advertising industry.

LucidMedia, the first hyper-targeting display ad network for advertisers with brand safety and transparency down to the page level, announced two strategic hires which will take them to the next level as a media company. LucidMedia announced today that they have hired Mr. Paul Rostkowski as Vice President of Sales to maximize the revenue potential of their growing display ad network. They also announced that Mr. Abderrezak Kamel will be returning to LucidMedia as Chief Technology Officer (CTO).

Paul Rostkowski comes to LucidMedia most recently from Healthline, the health and wellness vertical portal, bringing with him a track record of successful growth and revenue generation. Paul's addition completes the LucidMedia strategy of becoming a new media company and he joins at a pivotal point in the company's execution. Before Healthline, Paul served as Hoover's Vice President of Advertising responsible for their advertising sales strategy, development, and implementation. In this role Paul managed the Ad Sales team and oversaw the Ad Operations group driving nearly 300% growth during his tenure. Prior to joining Hoover's, Paul was Vice President of Sales, Eastern Region at Winstar Interactive Media based in New York City. While at Winstar Interactive Paul directed the sales team to record interactive ad revenue growth and managed agency relations.

Abderrezak Kamel, most recently with Autonomy where he was heading the Intelligent Content and Application Enablement group, brings over a decade of experience in Information Retrieval and Natural Language Processing (NLP). Abderrezak will oversee the technology roadmap and be responsible for the robustness and relevance of the ClickSense contextual advertising platform. Prior to Autonomy Abderrezak was the Chief Architect and Director of Advanced Product Development at the Semio Corporation which was acquired by LucidMedia, then Entrieva, in 2002. Previously Abderrezak was a PhD student in Computational Semiotics at Leonardo da Vinci University, Paris, France and completed his MS equivalent in Artificial Intelligence (AI) at the University of Montpellier, France in 1994.

Ajay Sravanapudi, President & CEO of LucidMedia, said of Mr. Rostkowski, "Our innovative hyper-targeting solution is rapidly becoming an industry standard for contextual advertising among ad exchanges and publisher optimizers. Having an industry rainmaker like Paul on our team means we are perfectly poised to make the most of the contextual revolution in the advertising industry. Paul has proven he can bring in revenue and oversee the kind of operation we require to succeed as a new media company. He is an advocate for the advertiser with deep agency, network and publisher contacts which makes him a great asset to LucidMedia."

Ajay went on to comment on their new CTO, "We are delighted to have Abderrezak return to LucidMedia especially after his work with Autonomy. It means a great deal to the team here at LucidMedia and he can hit the ground running. He will play a crucial role in taking the ClickSense engine, which he helped design five years ago, to the next level as the contextual advertising platform of choice for the display advertising industry."

About LucidMedia:
LucidMedia is a small media company with a big answer to the challenge of lifting display ad revenues. Formally known as Entrieva, LucidMedia was founded in 1999 and launched ClickSense® in 2004. Using the deep contextualization of their patented ClickSense platform, LucidMedia has created a revolutionary new hyper-targeting display ad network built exclusively for advertisers. The LucidMedia Network is the first advertiser-centric ad network that can offer complete brand safety, real accountability, and transparency down to the page-level. LucidMedia is headquartered in Reston Virginia at the heart of the Dulles Technology Corridor only minutes from Washington, D.C. and Dulles International Airport. Today many of the world's largest interactive agencies, web advertisers, and ad exchanges are relying on LucidMedia to achieve their advertising revenue goals.

Contact:
Christopher Weiss
Director of Marketing and Public Relations
LucidMedia Networks, Inc.
703-207-0040 x252
http://www.lucidmedia.com
publicrelations @ lucidmedia.com

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