Calgary, AB (PRWEB) June 6, 2008 -
After 15 years as a leader of the Edmonton advertising and design industry, GRAPHOS has opened its first downtown office here.
"It's been in the works for years," says GRAPHOS president and CEO Laurier Mandin, who opened the company's original office on Edmonton's Jasper Avenue in 1993. "In the mid-nineties, we watched several local competitors expand into Calgary and fail. Some of the best made huge investments, took even bigger losses and disappeared completely. The two cities, though geographically fairly close together are vastly different markets."
GRAPHOS directors have paid a lot of attention to what makes the Calgary business world so different from that of Edmonton, the province's capital, Mr. Mandin says. "There's been phenomenal change in both cities, but Edmonton remains largely driven by government and education, while Calgary is where all the head offices are. On a per capita basis, Calgary is the number one city in Canada for corporate head offices. GRAPHOS has for many years focused on annual report design, and we're among the best at it. This year we produced more annual reports than ever in our history. That specific kind of work will be a focal point to our Calgary launch."
Although Calgary already has a few annual report specialists, the city's AR design market remains under-served, Mr. Mandin says, and many very strong public companies are sending out ARs that fall far short of what they deserve.
Along with a focus on Calgary Annual Report design and development, GRAPHOS will promote another of its major strengths, corporate identity and brand development and logo design in Calgary.
GRAPHOS has developed and managed the brands of some of Canada's most successful businesses - including EPCOR Utilities and Calgary-based EPCOR Alberta, the renowned revolving restaurant La Ronde, RAIN salon and spa in West Edmonton Mall, diagnostic imaging giant MIC and roughly a hundred others. As with annual report development, branding can be highly specialized work, and is central to virtually everything GRAPHOS does from trade show displays to advertising and printed promotions like corporate or product brochures.
The expansion will be far from a blind leap, Mr. Mandin says. GRAPHOS has been doing work for Calgary businesses since its early days, and has always made regular trips to service clients in the city 276 km (171 miles) to the south. But he's not taking success for granted.
"This is a big and important step, so we talk as much about the whys as the hows," Mr. Mandin says. "Our motivation is first and foremost to be of service where there is a need. We know we've got a lot of value to offer, and we're ready to earn our place in Calgary's tough corporate realm."
For more information, please contact Laurier at (780) 990-1991.