OneCommand's Direct Mail Integration with Multi-Channel Marketing Campaigns Increases Auto Dealer Response Rates up to 51%

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OneCommand, (http://www.onecommand.com) the nation's leader in preference-based, automated, multi-channel marketing for the automotive industry, today announced that the integration of targeted mail with its relationship marketing solutions earlier this year has lead to a consistent increase in customer response rates for its dealer clients. OneCommand provides integrated solutions across the key channels of communication: voice, text, email, live chat and targeted mail, and has found from results with thousands of dealers that the multi-channel communication approach is by far the most effective. While the typical response rate for targeted mailers is 12-15% for example, it can increase results by up to 51% if targeted mail is combined with a OneCommand Voice or email Message that alerts customers to look out for the mailer.

OneCommand provides all channels of communication for dealers to deliver professional, consistent messaging to their customers and elicit the best response

OneCommand, (http://www.onecommand.com) the nation's leader in preference-based, automated, multi-channel marketing for the automotive industry, today announced that the integration of targeted mail with its relationship marketing solutions earlier this year has lead to a consistent increase in customer response rates for its dealer clients. OneCommand provides integrated solutions across the key channels of communication: voice, text, email, live chat and targeted mail, and has found from results with thousands of dealers that the multi-channel communication approach is by far the most effective. While the typical response rate for targeted mailers is 12-15% for example, it can increase results by up to 51% if targeted mail is combined with a OneCommand Voice or email Message that alerts customers to look out for the mailer.

"OneCommand provides all channels of communication for dealers to deliver professional, consistent messaging to their customers and elicit the best response," said Al Babbington, OneCommand CEO. "Not every customer is tech savvy and some prefer the simplicity of an automated phone call or targeted mail. Our Preference Manager tool allows the customer to choose how they prefer to receive communication. If mail is their preference, we can honor that and combine it with our other channels of communication. It is the combined multi-channel approach that also honors the customer's preference that has the most impact and increases the response rate from these customers," Babbington added.

With OneCommand's targeted mail, mailers can be completely customized to meet any dealership's specific needs, from a personal letter to a service recall notice. Additionally, several templates are provided offering seasonal and themed mailer ideas.

All mailers are equipped with current vehicle images and dealer information. And, mailers can be targeted toward specific segments such as Platinum, Gold, Silver and Bronze, and ranging from higher priced to lower priced coupons.

The process is very simple, the dealership determines the audience within their database that they would like to target, and OneCommand takes care of the rest. It is compatible with service smart lists and PMS type lists. The OneCommand mailers are also pre-submitted in cooperation with OEM's such as Kia, Mazda, Hyundai, General Motors and Suzuki.

Targeted mail can be automated around specific events and combined with OneCommand's full suite of web-based marketing solutions to increase customer response. For instance, a campaign can be created around inactive customers to send out a direct mail piece and voice mail every quarter to any customer who has not been into the dealership for X number of months. Or a week after the purchase of a vehicle a congratulatory call can be sent from the service manager, introducing himself, telling the customer to watch their mail box for a coupon mailer he is sending to introduce them to the service department.

OneCommand arms its customers with a powerful, complete suite of customer communication products and services that integrates advanced customer segmentation with personalized communications across multiple channels including voice, direct media, personalized web sites, email, and mobile marketing channels. OneCommand also includes advanced reporting and analytics and enables customers to deliver tailored messages to the right recipient, at the right time, while accommodating the customer's communication preference. It is designed to help businesses take the most effective actions to influence customer behavior and produce the best response.

OneCommand will release the latest version of its powerful technology platform, OneConnect, in the summer of 2008. OneConnect version 3.5 will arm auto dealers with an enhanced suite of simple and easy-to-use customer communication tools, enabling the design and execution of targeted and effective multi-channel marketing campaigns within seconds.

About OneCommand (http://www.onecommand.com)
OneCommand is a leading provider of integrated and automated, personalized communications designed to streamline work-flow, reduce marketing expense and generate superior customer response. Focusing on the delivery of the right message, at the right time, and through the right channel, OneCommand has rapidly expanded its market penetration by helping its clients realize significant improvements in loyalty and retention, frequency of visit and overall profitability. In 2007 the Company delivered over 100 million personalized communications on behalf of over 4,000 clients throughout North America.

OneCommand's proven, web-based Relationship Marketing Solutions enable customers to leverage the power of their voice through a multitude of channels, including voice messaging, mobile messaging, e-mail marketing, live call center services, direct mail and a variety of two-way communication streams.

By providing a seamless solution for communication from shop to buy to service and repurchase, OneCommand offers the opportunity to coordinate a unified message to customers. This approach, paired with custom automation of timely, relevant and consistent communications, has led to significant reductions in marketing expense and even greater improvements in the customer experience. For more information call 1.800.814.6820, email lleugers @ OneCommand.com or visit http://www.callcommand.com.

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