IP Refinery Presents Half-day Seminar for Business Executives on Maximizing Corporate Asset Value through Intellectual Property Business Strategy

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Atlanta-based, women-owned IP Refinery presents a half day seminar on Maximizing Corporate Asset Value through Intellectual Property Business Strategy. The half-day seminar is designed specifically for investment professionals and executives who oversee one or more of corporate investment, business strategy, innovation processes, product development, and M&A activities. This is the first and only seminar revealing how IP strategy IS business strategy. Although others claim to show how to use patents for business, patents and other IP (such as trademarks, copyrights and trade secrets) remain in the hands of legal professionals, who, more often than not, treat IP as legal questions divorced from business reality. By attending this seminar, attendees will learn a new method for revealing where their competitors are focusing, or not focusing, their future innovation efforts.

We understand that patents and other IP have little (if any) value if not associated with a viable business strategy

Atlanta-based, women-owned IP Refinery announced a half-day seminar for business strategy executives and investment professionals on Maximizing Corporate Asset Value through Intellectual Property Business Strategy. This half day seminar will occur in Atlanta on Tuesday July 29, 2008 from 8:30AM to Noon followed by a one-hour lunch during which a panel of experts will answer attendees' questions. By attending this seminar, attendees will learn a new method for revealing where their competitors are focusing, or not focusing, their future innovation efforts.

This is the first and only seminar revealing how IP strategy IS business strategy. Although others claim to show how to use patents for business, patents and other IP (such as trademarks, copyrights and trade secrets) remain in the hands of legal professionals, who, more often than not, treat IP as legal questions divorced from business reality. Even as the understanding of IP as a major source of corporate value has evolved, the way that most corporations and lawyers manage IP has remained mired in the traditional model of hourly rate-based legal representation. While law firm partners have benefited handsomely from this traditional model, most businesses have not.

The seminar is based on IP Refinery's founding principle that patents and other corporate IP requires a business-eye-view to maximize corporate IP asset value. "We understand that patents and other IP have little (if any) value if not associated with a viable business strategy," said co-Founder Jackie Hutter, MS, JD. "We show you how to treat your IP and your competitors' IP as business questions, not legal questions so legal information transforms into business information."
After the seminar, attendees are invited to stay for a one hour buffet lunch and networking opportunity with fellow IP conscious executives. Seminar leaders will be available to work with participants to provide insights into the alignment of corporate resources around intellectual property strategy, with an emphasis on the range of strategies employed by companies across multiple industries. Participants will network with speakers and one another to gain exposure to many perspectives.

Seminar sponsors include FirstPRO, Myers & Kaplan, and Realm Communications. Space is limited and pre-registration is required. Visit http://www.ip-refinery.com to reserve your spot today!

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