Ad Agency Delivers "Beacon of Hope" to Real Estate Market in Northern Baja

Share Article

760 Media, Inc., an international, award winning advertising and marketing firm based in Carlsbad, CA, has produced a successful, multi-media marketing and advertising campaign strategy for El Dorado Ranch, a resort community, located on the Sea of Cortez, in Baja, Mexico, during one of the biggest, down real estate markets in recent history.

760 Media, Inc., an international, award winning advertising and marketing firm based in Carlsbad, CA, has produced a successful, multi-media marketing and advertising campaign strategy for El Dorado Ranch, a resort community, located on the Sea of Cortez, in Baja, Mexico, during one of the biggest, down real estate markets in recent history.

The campaign strategy and tactics, proprietary to 760 Media, proved to be successful despite the economy and recent negative press regarding the Northern Baja Region. The agency uses a combination of turnkey methods and metrics which it developed into a formula of integrated, multi-media tactics and deep analytics, which are used to continuously develop and grow the target audience. The process can be used for any type of product or service and and has taken several years to develop.

Located just two hours south of the U.S. border and near San Felipe on the Sea of Cortez, the Ranch's white sandy white beaches, 10,000 ft. mountain range and breathtaking scenery surprisingly haven't brought prospective home buyers to Baja. For this reason, over the past three months, 760 Media has developed and produced an integrated, online marketing campaign to drive high volumes of internet traffic to custom, data capture websites for El Dorado Ranch. Between recent events in Northern Baja and a dead slow real estate market that continues to decline, the campaign has had an amazing amount of success.

At 200-plus, unique visitors per day, to the site, Frank Ingrande, Vice President of Sales at El Dorado Ranch has expressed that, "It's a miracle they (760 Media) have delivered these numbers in this environment."

In addition to El Dorado Ranch, 760 Media has also developed multiple successful marketing campaigns for other developments in the region such as, Rancho Belago, Playa de Oro, Sea-mount Villages, Riviera de Rosarito, and Playa San Rafael. 760 Media continues to innovate new and effective marketing and advertising methods for multiple international brands both online and offline.

For more information about 760 Media, an international, award winning advertising agency specializing in integrated marketing and advertising promotions, visit the website at http://www.760media.com, contact us at (888) 760-4332 (IDEA) or e-mail us at solutions @ 760media.com.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Bill Vertin

Bill Vertin
Visit website