Menasha, WI (PRWEB) July 1, 2008
Attérg® (uh-tărzh), Inc., a Menasha, Wisconson-based designer of exquisite handcrafted metalwork and beaded jewelry, has recently garnered major attention from Hollywood celebrities and stylists. Their pieces have been seen on this season's biggest prime time shows, as worn by finalist Brooke White on FOX's perennial juggernaut, American Idol.
Attérg® jewelry has found increasing popularity lately among celebrities, being seen on everyone from Rachel Ray to Courtney Cox-Arquette to Grey's Anatomy's Ellen Pompeo and Kate Walsh. Especially popular are their hand-forged and stamped mother's pendants, as customized for celebrity fans like Brooke Shields, whose bears the names of her two children, Rowan and Grier. Their jewelry is also a favorite in celebrity event gift bags, as featured at last year's LA Femme Film Festival, with requests for inclusion in gift bags for the Emmys and the Oscars.
An all-female owned and operated corporation, Attérg® was founded in 1999 by hobbyist-turned-designer Gretta Van Someren, whose work has been seen in a wide array of magazines, and she has had several instructional pieces published in top jewelry-making trade books and periodicals. In 2007, Gretta joined forces with Le Tran, and together with Le's business expertise and Gretta's creativeness, a symbiotic partnership was formed. Soon thereafter, the company was incorporated to accommodate the skyrocketing demand for their one-of-a-kind and limited edition pieces.
Some of the other big names that are fans of Attérg® pieces read like a veritable "Who's Who" of A-list celebrities, including Drew Barrymore, Anne Hathaway of this Summer's "Get Smart" (as well as her "Brokeback Mountain" co-star Diana Ossana), Jennifer Garner, Molly Simms, Jessica Biel, and Rosie Perez. This is not to mention fashion-savvy television personalities such as "Desperate Housewives'" Eva Longoria-Parker, "Ugly Betty" star America Ferrera, Eva Mendes, and "The Apprentice's" Heidi Bressler.
The increased sales that can be attributed in part to this rise in exposure have allowed Attérg® to ramp up their charitable donations as well, giving a portion of each sale they make to deserving non-profit organizations. Recently, they have granted donations to the International Children's Fund, the World Food Programme, Harbor House Domestic Abuse Programs, the American Cancer Society and the MS Society. Additionally, they have lent their support to many charities in their own region of Wisconsin.
Gretta attributes the popularity of Attérg®'s jewelry and the company's growth to their core commitment of providing personal service, maintaining exclusiveness to their jewelry, and building life-long relationships with their clients world-wide. This allows them to maintain an intimate essence to the company's customer service, while providing an ever-evolving, incredibly wearable and visually stunning collection to women the world over.
Attérg® was founded in 1999 (then known as Pizzazz Creations) by Wisconsin-based jewelry designer and published writer, Gretta Van Someren. Gretta's designs have since received international acclaim from the trade and fashion media, and in 2007, the company was incorporated after being rebranded the previous year.
Gretta Van Someren, Founder/President