TAG Motorsports Showcases Marketing Shift from Shrinking Big Truck Aftermarket Business to Target Owners of Fuel Efficient Cars, Trucks and Crossovers

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TAG Motorsports is celebrating a new beginning with a July month long Grand Opening event that features a dynamic shift in marketing strategy. Recognized as San Diego's premier customizer of large trucks and SUV's, TAG Motorsports is following the change in culture away from large vehicles with limited MPG and toward smaller fuel efficient vehicles. Although the big truck segment will remain important, TAG's goal is to become the regions preeminent "restyler" for owners of economy cars, small trucks, and crossovers. For complete details visit http://www.tagmotorsports.com.

TAG Motorsports is celebrating a new beginning with a July month-long Grand Opening event that features a dynamic shift in marketing strategy. Recognized as San Diego's premier customizer of large trucks and SUV's, TAG Motorsports is following the change in culture away from large vehicles with limited MPG and toward smaller fuel efficient vehicles. Although the big truck segment will remain important, TAG's goal is to become the regions preeminent "restyler" for owners of economy cars, small trucks, and crossovers.

Under new ownership, TAG Motorsports joins the ranks of Evans Tire and Service Centers just as the aftermarket industry enters a time of transition. Company president, John Andonian, says the emerging business climate couldn't be better. "The TAG acquisition adds a new blend of products and services that give our organization a whole new tier to build on. Given the fact that the large vehicle aftermarket business is shrinking, we will apply TAG's foundation of restyling expertise where the opportunity for growth is now presenting itself; with owners of economy cars, trucks, and crossovers."

TAG motorsports general manager, Bear Scharbarth, welcomes the new direction. "Our goal with every customer is to take their average vehicle and make it extraordinary," he explains. "Owners of fuel efficient cars and trucks want the same thing as those with larger vehicles, a look and feel all their own."

Scharbarth says the resources provided by Evans Tire will improve their already superior line-up of top brand custom wheels and premium tires and help identify model specific ground effects and tuned suspension for their small car clientele. Other aftermarket products and services TAG will continue offering include premium audio and video systems, GPS navigation systems, and window tinting. A complete lineup of products and services can be found at http://www.tagmotorsports.com.

For the entire month of July, TAG Motorsports will offer a special tire deal made famous by Evans Tire stores: "Buy 3 tires, get the 4th tire free." The tire sale includes all brands and tire types sold by the company including BFGoodrich, Michelin, Goodyear, Falken, Pirelli, and Dunlop. "0% interest for 6 months" is available with a Goodyear Credit Card. TAG will also conduct a random drawing at the end of the month to give away a total of four gas cards worth $250 each. Scharbarth says no purchase is required to complete an entry form for a chance to win.

About Evans Tire & Service Centers:
A locally owned business since 1976, Evans Tire specializes in tires for all cars and most trucks, priding itself on customer satisfaction and service that exceeds expectations. With a tire product lineup of only the most reputable brands at the best prices available, Evans also offers a "one stop" list of related services that include tires, wheel alignment, brakes, shocks and struts, and oil change service. Evans Tire and Service Centers purchased TAG Motorsports in January of 2008.

Contact: John Andonian
jandonian @ evanstire.com
760.746.0594 ext. 17

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