Haier America's Refrigeration Roadshow Hit the Highway

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New Haier America Touring Vehicle Game Show to Visit Events and Retailers Highlighting Haier's New Counter Depth Refrigerator.

Tour Manager Karen Introduces the Haier Refigeration Roadshow

Visiting large scale events around the country as well as retail locations, we hope to bring an entertaining and informative show to consumers.

Haier America, a leading manufacturer of home appliances and electronics, hits the open road this summer with its exciting Haier Refrigeration Roadshow. This one-of-a-kind refrigerator demonstration pits actual customers against each other as they compete in a timed "Fridge Frenzy" contest to pack the new Haier Counter Depth Refrigerator.

Audience members will have the chance to jump on stage to see who can utilize the unique features of the new refrigerator with French door design and fill it the fastest and the neatest. The "Fridge Frenzy" game will run throughout the day of each stop on the tour and Haier will be distributing great prizes, with the overall winner of competition winning a new Haier Counter Depth refrigerator.

"Consumers will have a chance to really touch and feel Haier products and see for themselves all of the great features of our Counter Depth Refrigerator," said Warren Mann, Haier America's SVP, Major Appliances. "Visiting large scale events around the country as well as retail locations, we hope to bring an entertaining and informative show to consumers."

Haier's Counter Depth Refrigerator aligns perfectly with your surrounding cabinets, bringing a classic style and appealing order to your kitchen. Organizational options abound, affording the flexibility to adjust this refined refrigerator to fit both your kitchen and your lifestyle.

The Haier Refrigeration Roadshow will be making stops throughout the United States at retail locations and events including The Taste of Chicago, the Pittsburgh Blues Festival, Chrysler Arts, Beats & Eats in Detroit, the Tennessee State Fair, GrapeFest in Dallas, the North Georgia State Fair, the New Jersey State Fair, and The Metro New York Balloon and Music Festival.

Visit http://www.haieramerica.com for more info on the Haier Refrigeration Roadshow and Haier products.

About Haier America
Haier America, founded in 1999, is the Americas Sales and Marketing division of the Haier Group. Headquartered in the Haier Building at 1356 Broadway in New York, Haier America is a leader for room air conditioner, compact refrigerator, and wine cellar sales, as well as a leading force in home appliances, compact laundry, compact freezer and HDTV sales. Haier America is an Official Marketing Partner and the Official High Definition Television of the NBA.

Haier Refrigeration Roadshow Schedule

DatesMarket Event-Retailer
7/2 and 7/6-Aurora, IL/Grants
7/3 -- 7/5-Chicago, IL/Taste Of Chicago
7/10 and 7/13-Omaha, NE/Nebraska Furniture Mart
7/11-Omaha, NE/Omaha Riverfront Jazz and Blues Festival
7/18 -- 7/20-Kansas City, MO/Nebraska Furniture Mart
7/26 -- 7/27-Pittsburgh, PA/Pittsburgh Blues Festival
8/2 -- 8/3-Sussex, NJ/New Jersey State Fair
8/ 9 -- 8/10-New York, NY/Metro New York Balloon and Music Festival
8/21 -- 8/23-New Orleans, LA/ A1 Appliance and Electronics
8/27-8/30-Detroit, MI/ABC Warehouse
8/30 -- 9/1-Detroit, MI/Chrysler Arts, Beats & Eats
9/4-9/5-Nashville, TN/Electronic Express
9/6 -- 9/7-Nashville, TN/Tennessee State Fair
9/11-9/12-Dallas, TX/Conn's
9/13 -- 9/14-Dallas, TX/GrapeFest
9/20 -- 9/21-Atlanta, GA/North Georgia State Fair


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