At last, an inexpensive option to Web Video, with all of the impact

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Through high-tech simulation editing effects, motion graphics, professional scripting and voice over, these videos are hard to differentiate from their on-location video footage predecessors. Plus they're embedded with code so you can see if they watch, got to your website and more, down to the individual.

Graffiti N Motion recently opened as a multi-media marketing company, specializing in 'simulated' web video. (

Web video is one of the fastest growing online marketing tools in the B2B space. As online marketing company Bulldog Solutions says, "video is hot".

And now, through the use of sophisticated editing effects, companies can get all the advantages of video, without the high price tag. (

Christine Durkin, owner, says "Web video has the greatest advantage in the corporate and industrial space, as their offerings are often somewhat complex and thus difficult to convey in the few moments they may get with a prospect. The combination of a professionally written script, voice-over and visual effects and illustrations, can distill the company's message down to something more easily understood and retained, and all within two to three minutes time."

This audio visual combination also is effective in drawing attendees to exhibit booths, and other high traffic areas.

Most importantly, the videos convert to hyperlinks that are embedded with sophisticated coding for detailed tracking. Companies with an email database of clients and prospects can include a link to their video in all outgoing emails and then see who was interested enough to watch. And pass along rates for video are much greater than static email.

This enables the sales team to access in real-time, by individual, who's most likely to buy. If your email contains links to your website or other information, this is trackable as well.

"This is a huge advantage at a time when sales cycles have become longer and close rates are shrinking. This can put an end to inefficient cold calling for good" says Christine Durkin.

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Christine Durkin
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