Anderson Analytics Announces Text Mining Methodology, AA-TextSM and Receives ESOMAR Excellence Nomination

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Anderson Analytics' Innovative Approach to Text Mining Recognized at World Market Research Conference on Innovation. Tom H. C. Anderson's paper "Text Analytics in Market Research - Gaining an Innovative Advantage" Nominated for ESOMAR Excellence Award for Best Paper of the year at Innovate 2008 in Copenhagen Denmark.

I'm delighted and honored that our paper was selected and very glad the research community is beginning to recognize the importance of this technology

Interest in text mining and text analytics has been increasing dramatically in the past few years. Stamford Connecticut market research firm Anderson Analytics, the first full service consultancy to offer ad-hoc text analytics as a service, received a nomination last week for best research paper of the year at the World Research Organization's (ESOMAR) Innovate 2008 Conference, a conference specifically intended to aid and inspire innovations in the research field.

The nomination of Anderson's paper is evidence of the growing importance of text analytics globally. The paper which was presented by Tom H. C. Anderson in Copenhagen Denmark last week, illustrated the use of text analytics methodology developed and used by Anderson Analytics over the past four years.

"I'm delighted and honored that our paper was selected and very glad the research community is beginning to recognize the importance of this technology" said Mr. Anderson "I think AA-Text and our technique of validating text analytics is a great way for fortune 1000 companies to leverage the technology. They are beginning to realize that they have to see how text mining can help them or be left behind. It's a very exciting time for us".

Next week on July 9 at 5:30 - 8:00pm, Mr. Anderson will be speaking on "Text Analytics for Competitive Intelligence and Market Research" at the University of Connecticut, Stamford. The event is sponsored by SCIP (Society of competitive Intelligence Professionals) and is open to both University of Connecticut Students and the general public. Cost to SCIP members is $35, $45.00 to non-members, and $20.00 for Students.

Anderson Analytics is next scheduled to speak in Europe at the largest marketing conference in Stockholm Sweden, "Tendensdagen", on October 23 2008.

About Anderson Analytics
More than market research, Anderson Analytics is the first full service marketing consultancy to combine new technologies, such as data and text mining, with traditional market research. Anderson Analytics helps clients gain The Information Advantage by combining the efficiencies and business experience found in large research firms with the rigorous methodological understanding from academia and the creativity found only in smaller firms.

For more information, please visit http://www.andersonanalytics.com

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