Synchro Ltd. Chooses Objectivity/DB as Key Component of Innovative 4D Project Simulation Software

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Objectivity/DB will enable Synchro to meet enterprise scalability requirements and target larger customers

Objectivity/DB will allow us to dramatically increase the scale and diversity of information associated with the virtual design and construction processes, thus increasing project management certainty and drive improved innovation and delivery optimization.

Synchro Ltd. has selected Objectivity/DB as the data management platform that will enable major advances in Synchro's line of 4D project simulation and management tools.

With Synchro, an entire construction delivery team--owners, engineers, architects, operators, contractors, sub-contractors, manufacturers and materials suppliers--can share a single view of the entire project in real time. Synchro offers an enhanced visual simulation approach to the management of construction projects by synchronizing design, planning and scheduling, supply chain management, risk management and earned value measurement.

Synchro has achieved an impressive track record for developing innovation technology for large, complex or repeatable construction projects seeking continuous performance improvements throughout the UK and in 2007 began worldwide distribution of its third generation of products.

In September 2008, the company will launch an enterprise version of the products, which will meet enterprise scalability requirements. The move will allow the UK-based company to scale the software tools for the largest most complex projects in the construction industry worldwide.

"We evaluated several software systems before undertaking this redesign, and Objectivity/DB was the only one capable of handling the large amount of data our customers must process to achieve enterprise-level interoperability," said Synchro's Development Manager, Peter Babbington-Fowles.

Tom Dengenis, Chief Executive of Synchro Ltd., said, "Objectivity/DB will allow us to dramatically increase the scale and diversity of information associated with the virtual design and construction processes, thus increasing project management certainty and drive improved innovation and delivery optimization."

Objectivity/DB will also provide a means to interface and integrate with its customer's enterprise management systems and leading project portfolio systems. With Objectivity/DB acting as its core data storage platform, Synchro can connect existing projects to third party products and import data directly into Objectivity/DB, leading to faster, more accurate analysis of the project delivery approaches.

"Our work with Synchro is just one example of how Objectivity/DB allows companies to achieve more than what seems possible," said Objectivity President and CEO Jay Jarrell. "Our team is committed to solving unsolvable problems so that customers can overcome obstacles that inhibit them from realizing their business goals."

A note on Objectivity/DB
Objectivity/DB has a fully scalable, distributed processing architecture that manages localized, centralized or distributed object databases by synthesizing large, complicated streams of data into a single logical view.

About Synchro Ltd.:
Synchro Ltd. is a UK-based company that delivers innovation technology designed to serve the construction delivery team every day in real time. Established in 2001, the company has developed a reputation for offering its users a genuinely different approach to the management of projects by synchronizing design, scheduling, supply chain management, risk management and earned value measurement.

About Objectivity, Inc.:
Objectivity, Inc. is the leading provider of distributed, real-time, SOA-enabled database management solutions for mission-critical applications. The company's flagship product, Objectivity/DB, is used by government, security, complex manufacturing, commercial services, science, and engineering organizations to increase speed, precision and productivity. Objectivity remains on the cutting edge of innovation by working directly with clients to build customized programs, find solutions to complicated challenges and seamlessly integrate technology across multiple platforms and languages.

Objectivity, Inc. is headquartered in Sunnyvale, California, USA. Please contact us by visiting http://www.objectivity.com or calling (408) 992-7100. A 60-day free trial of Objectivity/DB is available on the website, and Objectivity also provides free web-based Object Database Training Courses.

Note to editors: Objectivity/DB is a registered trademark of Objectivity, Inc. All other company, organization, product or alliance names mentioned herein remain the property of their respective owners.

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Hillary Schuler-Jones

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