While Hispanic purchasing power is well over $700 billion, the Hispanic culture has not emphasized the importance of stock markets and investing as a means of creating long-term financial security
Bryn Mawr, PA (PRWEB) July 1, 2008
The American College, the nation's leading educator of financial services professionals, announced today that it will offer FA 200, Techniques for Prospecting: Prospect or Perish, a course from the institution's prestigious Life Underwriter Training Council Fellow, (LUTCF) and Financial Services Specialist (FSS) curricula in Spanish. This is the first time The College has made its world-class financial content available in Spanish within the United States.
"America is changing. In 1995, 10 percent of the people in the United States were of Hispanic origin. By 2050, one out of every four people will be Hispanic," said Larry Barton, Ph.D., President and Chief Executive Officer of The American College. "With few fluent Spanish speaking financial advisors trained and available, America's financial services industry is currently unprepared to address the needs of this increasingly affluent group of investors."
To address this issue, The American College has begun to offer course content to professionals who speak Spanish as their primary language. This first course, FA 200, Techniques for Prospecting: Prospect or Perish, will be offered as a live, online webinar and will teach financial advisors industry-proven methods for successfully identifying, selecting, and approaching prospects for financial products and services. The course covers procedures for creating prospect awareness, target marketing concepts, and prospect qualification and prioritization techniques.
"While Hispanic purchasing power is well over $700 billion, the Hispanic culture has not emphasized the importance of stock markets and investing as a means of creating long-term financial security," said Luis E. Gayoso, Financial Advisor, Nationwide Financial Network and moderator of the first Spanish language version of Techniques for Prospecting: Prospect or Perish. "There is a misperception among many Hispanics that investing in the stock market is only for rich people. Educated financial advisors that are fluent in Spanish can help address this issue and assist Hispanic families in the creation and retention of wealth."