Opt-Intelligence Inc. Celebrates Fifth Anniversary, Relocates Headquarters to Accommodate Growth

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Opt-Intelligence Inc. (http://www.opt-intelligence.com), the leading provider of opt-in consumer advertising, marked its fifth anniversary by relocating its Manhattan headquarters to accommodate the continuing growth of the company.

Opt-Intelligence Inc. (http://www.opt-intelligence.com), the leading provider of opt-in consumer advertising, marked its fifth anniversary by relocating its Manhattan headquarters to accommodate the continuing growth of the company.

Opt-Intelligence was founded in June of 2003 by Joe Broumand and Dan Felter, who raised a small amount of capital from family and friends to invest in the development and launch of proprietary technology for online lead generation. Within a short period of time, the company had repaid its investors and was profitable. Its client roster now encompasses hundreds of national advertisers and Web site publishers, and it has become the leading provider of opt-in advertising in the marketplace.

Some of the publishers that exclusively use OI's proprietary, patent-pending technology are Orbitz, Hoovers, eDiets, Register.com, Forbes, All Hip Hop, TheStreet.com, Zacks, IBD, NBC's The Biggest Loser Club, Waterfront Media, American Media and many others. Advertisers include P&G, HP, Samsung, Blackberry, New York Life Insurance, Financial Times, 1-800- Flowers, Parents.com and many others.

"Five years ago, we saw a void in the online ad space for technology that targeted offers in a Web site registration process that was seamless and maintained the integrity of the user experience," said Felter. "Opt-in advertising offers Web sites the opportunity to generate effective CPMs exponentially higher than conventional banner ads or search advertising. Our intention was not to replace other forms of advertising, but add a complement to them. Finding the balance for a site to protect its brand yet yield maximum revenue per unique registration is something that we have arduously worked on and continue to work on each day."

Opt-Intelligence recently moved from its original headquarters on Sixth Avenue to spacious new offices at 45 West 25th Street. Concurrently, it launched LeadServeā„¢, a self-service application that enables the world's smallest and medium size advertisers and Web site publishers to manage their own opt-in lead generation programs.
As consumers register at Web sites within the Opt-Intelligence network, they are shown opt-in advertising offers. These ads, which are served seamlessly within the Web sites' user experience, are selected from a pool of advertisers in the Opt-Intelligence Network based on a combination of demographic criteria pre-defined by the advertiser and the individual profile of the registered user. Users may opt-in to explicitly request that their information be shared with one or more specific advertisers.

Added Felter, "It has taken immense discipline to stay at the high integrity level we set out to achieve and not get caught up in the 'mud' that is so commonly associated with online lead generation. We may have been a bit ahead of our time when we first began, but over the last 5 years we have seen the market mature. Now, Web sites and advertisers alike recognize the value offered to consumers with this advertising unit. We feel quite strongly that some sort of opt-in advertising eventually will be as commonly associated with a registration as banners are associated with Web site advertising."

CONTACTS: Dan Felter: 212-594-3862, Ext. 4041, dfelter(at)opt-intelligence.com; Steve Ellwanger, Press Counsel Group: 203-656-3775, steve(at)presscounselonline.com

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Steve Ellwanger

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