Crosby, Stills and Nash Theme of New Walter E. Smithe Furniture Ads; Campaign Includes Ticket Giveaways for July 14 Concert in Chicago

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New TV ads from Walter E. Smithe Furniture feature song "Our House," and offer consumers the chance to win tickets to join the Smithe brothers at the July 14 Crosby, Stills and Nash concert.

Beginning this week, Chicago area TV viewers will see three familiar-looking store mannequins come to life while singing the Crosby, Stills and Nash hit "Our House." Yes, the brothers from Walter E. Smithe Furniture are at it again, with a new advertising campaign inspired by the legendary rock group's upcoming Chicago concert.

The TV spots, with the brothers "performing" in the window of a Walter E. Smithe Furniture showroom, will air for the next two weeks. The ads promote the company's semi-annual clearance sale, and the chance to win tickets to join the brothers at the Crosby, Stills and Nash concert July 14 at the Rosemont Theater.

"It promises to be one of the most exciting concerts of the summer, with a group that has endured for more than four decades," said Walter E. Smithe III, who, like brothers Tim and Mark, describes himself as a longtime fan.

"The concert is not open to the public; tickets are available only from WDRV-FM 97.1 'The Drive' and Walter E. Smithe Furniture," he added.

Consumers can register to attend the concert with the Smithes through July 11 at any Walter E. Smithe Furniture showroom, or online at

In addition to "Our House," the trio of David Crosby, Stephen Stills and Graham Nash are known for such hits as "Suite: Judy Blue Eyes," "Marrakesh Express" and "Teach Your Children."

About Walter E. Smithe
Walter E. Smithe is a four-generation, family owned and operated furniture retailer that originated in 1945 on Chicago's northwest side. Today, from its Itasca, Ill., headquarters, it operates 13 showrooms throughout Chicagoland and northwest Indiana. The company's "you dream it, we build it" approach allows consumers to customize their furniture purchases with thousands of different upholstery fabrics and leathers, and a variety of special treatments. Design services from more than 300 company designers are included with every purchase.

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Cynthia Martin

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