New: Aquadeco Premium Spring Water from Canada

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Seventy-nine-year-old real estate mogul and esteemed tango dancer Arnold Gumowitz is making a splash in the beverage world. His sleek Art Deco inspired bottle begs the question - which came first: the product or the packaging? Aquadeco® combines imported spring water from Muskoka Natural Spring in Gavenhurst, Ontario, Canada with an award-winning art deco shape bottle. The company was awarded two gold medals for "Best Taste" and "Best Bottle Design" at the 2007 Berkeley Springs International Water Festival in West Virginia. Available at Fairway Markets, Cucina & Co. at Macy's, Gracie Market, and Garden of Eden in the New York Metro area.

Which came first: the product or the packaging? Aquadeco® (421 Seventh Ave., New York, NY 10001 [212] 564-7250 http://www.aquadecowater.com) is the brainchild of Arnold Gumowitz, a real estate businessman and art collector with a penchant for all things Art Deco. Aquadeco® combines high-quality imported spring water from Muskoka Natural Spring in Gavenhurst, Ontario, Canada with an award-winning Art Deco shape bottle. The company was awarded two gold medals for "Best Taste" and "Best Bottle Design" at the 2007 Berkeley Springs International Water Festival in West Virginia.

Taste
The aquifer that supplies Aquadeco® water contains an abundant reserve of the purest water ever tasted. The glacial till that supplies the water was created during the last ice age some 18,000 years ago. The retreating ice flow left a glaciofluvial ice-contact deposit of sand with gravel. These distinctly different layers of soils helped to form an incredible filtration matrix for water to flow through. The process results in the removal of ions, pollutants and undesirable compounds at an atomic level, producing a water that is exceptionally pure and healthful. Water testing on the property has proved conclusively that the quality of this spring water falls within the highest ranks of spring water in the world. The source has also been granted the "Spring Water" designation under new strict Canadian government regulations.

Bottle Design
To bring Gumowitz's sketch to life, Aquadeco® worked with Flowdesign (http://www.flow-design.com). The 750-ml bottle stands tall, resembling an Art Deco building with fanned out fins that taper down to a stair-stepped base.

Once the design was complete, Aquadeco® had a new challenge on their hands - finding a company technically capable of making the bottle. Because the design is wide at the top and tapers down at the bottom it became top heavy by the large mass of glass, each time the bottle came out of the mold the bottles collapsed into the base. Finally, Steklarna Hrastnick in Slovenia, known for producing one of the clearest glasses in the world, discovered the optimal wall thickness combined with the weight of the glass.

Distribution
Available at Fairway Markets, Cucina & Co. at Macy's, Gracie Market, and Garden of Eden in the New York Metro area.

Suggested Retail Price
240 mL Plastic Bottle $1.25
500 mL Plastic Bottle $1.99 - $3.24
750 mL Glass Bottle (Restaurants Only) $8.00 - $18.00
1000 mL Plastic Bottle $3.25 - $3.99

For press inquiries, call Vanessa at WordHampton Public Relations at [631] 329-0050 (cell: [646] 522-6938) or e-mail her at Vanessa @ wordhampton.com. For more information or to purchase Aquadeco® contact [212] 564-7250 or visit http://www.aquadecowater.com.

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Lindsey Jaffe
Aquadeco
631-727-6204
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Lindsey Jaffe
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