LiveWire Mobile Selects Nadel Phelan as Public Relations Agency of Record

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LiveWire Mobile, premiere providers of managed mobile personalization services for mobile operators, announces the selection of Nadel Phelan, Inc. (NPI PR) as its public relations firm of record.

LiveWire Mobile, premiere providers of managed mobile personalization services for mobile operators, announces the selection of Nadel Phelan, Inc. (NPI PR) as its public relations firm of record. NPI PR is responsible for developing, maintaining and increasing public awareness of LiveWire Mobile and its offerings through business and technology publications.

"Competition in the mobile content solutions space is intense and requires strategic outreach," said John Orlando, vice president of marketing, LiveWire Mobile. "NPI PR has developed relationships with industry thought leaders and key editors that will ensure our message reaches the right audience through the right medium."

LiveWire Mobile delivers ringback, ringtone, video and full-track download services through a single integrated storefront for their mobile operator customers. LiveWire Mobile's unique managed service offering also provides comprehensive marketing support that helps drive service adoption, minimize churn and maximize content sales, a content library of over 10 million assets, and an innovative personalization platform that fuels its services and mobile storefronts.

"As the mobile marketplace evolves, mobile operators will need to deploy integrated personalization services for their subscribers," said Paula Phelan, president and CEO of NPI PR. "By providing a suite of services that includes content, platform and marketing, LiveWire Mobile has a compelling solution for mobile operators hoping to refine their approach to mobile personalization and develop better relationships with their subscribers."

ABOUT LIVEWIRE MOBILE
LiveWire Mobile, a subsidiary of NMS Communications Corporation (NASDAQ:NMSS), is a global provider of managed personalization services for mobile operators. LiveWire Mobile's integrated suite of music and video services includes ringback tones, ringtones and full track downloads, as well as dedicated content and service marketing. LiveWire Mobile makes mobile personalization services easier to use and helps operators drive service usage and adoption. For more information, please visit http://www.livewiremobile.com.

ABOUT NPI PR
Founded in 1993, Nadel Phelan, Inc. specializes in comprehensive public relations for a roster of clients ranging from venerable industry giants to exciting startups. By combining high-level industry knowledge with in-depth technology experience, Nadel Phelan provides its clients with the strategic and tactical services necessary to establish and maintain marketplace awareness essential in obtaining and preserving a competitive edge. Nadel Phelan is headquartered in Scotts Valley, California with offices in New York. For more information please visit http://www.nadelphelan.com or call 831-439-5570.

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