IVR Technologies Releases Callback Add-In for Microsoft® Office® Outlook to Streamline Local and Long Distance Calling

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In the highly competitive long distance market the Callback Add-In for Microsoft Office Outlook offers subscribers convenience, improved productivity, and cost savings that helps drive revenue to the next-generation network.

IVR Technologies, Inc., a leading software developer of IP-based enhanced services and real-time billing solutions is pleased to announce the addition of the Callback Add-In for Microsoft Office Outlook 2007 to its Talking SIP suite of innovative and revenue driving applications.

IVR Technologies' Talking SIP is an advanced software platform that consolidates five traditionally separate network elements into a single, tightly integrated solution for SIP-based voice over IP networks. Talking SIP's revolutionary architecture combines the features and functionality of an application, media, real-time billing, location, and registration server into a single, cohesive, all-in-one solution. Talking SIP is designed to drive revenue to the network by providing intelligent and in-demand applications that attract users and reduce turnover through innovative features, creative billing options, customizability, and end-user empowerment.

The Callback Add-In for Microsoft Office Outlook is an optional module for Talking SIP that helps service providers drive additional revenue to their networks by allowing their subscribers to easily and cost-effectively trigger callback calls directly from Microsoft Office Outlook. Subscribers search for contacts in Microsoft Office Outlook and then with a click of the mouse initiate a callback call so that within seconds their telephone will ring and they will be automatically connected to their desired party. Local and long distance calling is significantly streamlined with an end to transcribing digits, misdialing, special access numbers, and dialing prefixes. With the seamless integration to Microsoft Office Outlook, subscribers will be more inclined to dial from the Callback Add-In because of the convenience, the increased productivity, and the cost savings that will result in greater revenue and customer loyalty for the next-generation service provider.

According to the Radicati Group, Microsoft Office Outlook has over 60% of the corporate e-mail client market. As the defacto e-mail client and with millions of users worldwide there is tremendous potential for the Callback Add-In. By offering subscribers the convenience and cost savings of being able to place callback calls from within their contact management software, without any special hardware or network considerations, will help to drive revenue and build customer loyalty while extending the footprint of the network.

"The Callback Add-In for Microsoft Office Outlook is a great complement to our recently released smart phone applications for Windows Mobile and Blackberry devices. These consumer access applications provide tremendous convenience and costs savings to the end user while helping to drive revenue and reduce market barriers for our customers. The Callback Add-In application is just another example of our commitment to help grow our customers' businesses through innovation and end user empowerment." said Randall Walrond, vice-president of product management, IVR Technologies, Inc.

About IVR Technologies
IVR Technologies is an advanced software development company emerging as a leader in the SIP space for Voice over IP enhanced services and real-time billing. Please send reader inquiries to: IVR Technologies: 555 West Fifth Street, 30th Floor, Los Angeles, CA 90013: +1 866.856.0301.
E-mail: pr(at)ivr.com

To learn more about our company please visit our web site: http://www.ivr.com


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