All Woman Tech Start Up Launch Shopping Widget

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Former merchants march into online comparison shopping arena.

The world of interactive shopping widgets just got some girl power. Former merchants Kate Hiscox and Lauren Miller, better known as TinyMassive.com launched the TinyEverywhere shopping widget network today. These sleek and innovative product widgets are rapidly spreading across the web, appearing on blogs, sites and social network applications. Earning up to $6 CPM, these contextual widgets earn revenue for both publishers and merchants.

"TinyMassive can scan the page the widget lives on and serve up relevant products directly," says Lauren Miller, cofounder and COO of TinyMassive. "The widget pulls listings from multiple stores and pays out on a CPC model. We offer 10% affiliate referrals for 12 months and signup is a quick and easy 3 step process."

While selling online, the team were frustrated with the return on investment from leads delivered to their stores via shopping comparison engines and widget networks. "From the moment a shopper enters a comparison shopping site or interacts with a product widget, a wealth of behavioral data is available. That data is either ignored or locked down and drip fed to merchants, limiting innovation that could convert more traffic to sales. Widgets and comparison shopping engines are moving toward CPA deals so its paramount merchants are able to improve conversion and make more sales," adds Miller.

Following the acquisition of their e-commerce business in 2007, the women created TinyMassive.com and began collaborating with merchants and publishers across North America. "We listened hard. Everyone had a grocery list when it came to improving conversion for merchants and publishers. The launch of our shopping widget network, exposing products to millions of targeted visitors and handing control of that audience back to merchants is the first step. The response to the widgets so far, has been for want of a better word, massive! We're thrilled with the feedback and can't wait to show off our comparison shopping marketplace at TinyMassive.com later this summer."

About TinyMassive.com:
TinyMassive has developed patent pending tools and features that build upon and enhance the comparison-shopping experience for shoppers, publishers and the merchant community. Based in Bellingham, WA and Vancouver, BC, TinyMassive is made up of a passionate team of innovators, merchants and world-class developers with expertise in search and social network development. For more information, please visit http://www.tinymassive.com.

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Kate Hiscox
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