New York, NY (PRWEB) July 4, 2008 -
Over 300 chief players of the luxury industry convened on June 17th in New York to hear key market developments, learn best practices in e-commerce and marketing, identify new growth driving opportunities in the online channel and leave with turn-key solutions to drive their business forward. The three day conference showcased case studies from industry luminaries, roundtable discussions and focused networking opportunities. Companies in attendance included Conrad Hotels, The Estee-Lauder Companies, David Yurman, Hubculture, St. Regis & Luxury Collection, Forrester, Rolex SA, Mercedes-Benz USA, American Affluence Center, Vivre, Tumi, Lacoste, Frette and many more.
If driving personal and emotional connections with today's savvy and discerning consumer is the next wave of luxury marketing, then utilizing social media to tap into consumer's everyday life is marketing's modus operandi. In a dynamic panel discussion, seasoned professionals Joe Robinson, President & CEO of A Small World, Dee Salomon, SVP Sales and Marketing at Style.com and Tim Kendall, Product Manager of Facebook exposed the potential pitfalls involved with participating in social platforms and explore the opportunities of online communities as a breeding ground for increased brand awareness and loyalty.
Author of "The Middle Class Millionaire," Lewis Schiff provided research to help luxury marketers identify the purchase behavior and luxury brand preferences in today's economy by some 8.4 million households. This demographic -- the "working rich" - are exerting a powerful influence on consumer attitudes and in society en masse, unlocking a completely new revenue stream for luxury brands. Schiff's research and 2009 prediction for the spending habits across luxury categories offered valuable insight for potential strategies to increase brand awareness and protect luxury status.
Milton Pedraza, CEO of Luxury Institute delivered propriety research in an engaging presentation reviewing top luxury brands rated by consumers. Providing a detailed assessment and audience polling, Pedraza brought the voice of wealthy buyers straight to the delegation offering deeper insight into their consumptive preferences and collective consumer behavior.
Luxury Interactive 2009 will take place in June in New York. For more information, please visit http://www.wbresearch.com.