Hardwood Flooring: Why Education Means Everything to the Industry

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The Hardwood Flooring Summit announces BR-111's Jack Racine as one of forty guest speakers. The dates for this educational conference are August 14th through 17th, at the Westin Peachtree Plaza in Atlanta.

BR-111's Director of Technical services, Jack Racine, will be a speaker at the upcoming Hardwood Flooring Summit. BR-111's Racine will present a "Water and Wood" class at the Hardwood Flooring Summit. The educational conference will host a total of forty expert speakers and instructors, and will take place at the Westin Peachtree Plaza in Atlanta from August 14th to 17th, 2008. The Hardwood Flooring Summit is the first conference completely dedicated to hardwood flooring education.

In choosing this topic, Racine stressed the importance of education within the hardwood flooring industry. When asked why retailers should attend the only conference focused on hardwood flooring education, Racine exclaimed that "Education is everything in this industry. It scares me when dealers or installers say 'They've been doing this for twenty-eight years', because sometimes retailers are closed to training because they've seen it all."

Being the Director of Technical Services at BR-111, Racine has learned an unfortunate truth within the industry, stating that "Many dealers and installers don't understand what acclimation of hardwood flooring really means, or why it is critical to understand acclimation". Furthermore, Racine states that "People who have worked with hardwood flooring for many years are unfamiliar with FSP, EMC, and OD, or even what a moisture content percentage chart is".

The Hardwood Flooring Summit is a one-of-a-kind educational conference. The Summit will include speaker sessions, forty-five breakouts, panels, and debates between industry experts. There's also a claims, inspection report writing, and photography course, which is being held the on August 12th and 13th. This two day course is free to those who register for The Hardwood Flooring Summit.

For additional information on The Hardwood Flooring Summit, contact Dan Blake at 1-(877)888-1013 or visit http://www.woodconference.com.

About The Hardwood Flooring Summit:

The Hardwood Flooring Summit is taking place in Atlanta, at the Westin Peachtree Plaza hotel (which is the tallest hotel in the western hemisphere). The Hardwood Flooring Summit is organized and hosted by The Claims Advisor, which is a proud member of The National Wood Flooring Association (NWFA) and The World Floor Covering Association (WFCA). The Claims Advisor has been consulting the flooring industry for more than twenty years. The Claims Advisor has conducted over one hundred-fifty training sessions throughout North America, and provides claims manuals and other educational material for the flooring industry.

The World Floor Covering Association has approved the utilization of up to a $500 trade scholarship for this conference. Regular members of the WFCA who are attending The Hardwood Flooring Summit may be eligible for this scholarship opportunity.

Dan Blake, President
The Hardwood Flooring Summit
Telephone: 1-(877)888-1013
PO Box 507
Hoschton, GA
Website: http://www.woodconference.com
Email: info(at)woodconference.com


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