South African Bank Launches 2010 World Cup Good News Community

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FNB has launched Shine 2010, an online social networking platform which offers a place for South Africans to congregate, learn and communicate in the run-up to the 2010 FIFA World CupTM.

FNB has launched Shine 2010, an online social networking platform which offers a place for South Africans to congregate, learn and communicate in the run-up to the 2010 FIFA World CupTM.

Shine 2010 will serve as the first port of call for 2010 good news, offering insights into the critical infrastructure projects and serving as an outlet for the positive stories that aren't currently being told.

Apart from providing news and feature articles, Shine 2010 leverages the power of online media to offer interactive and engaging content. This approach ensures that the community can consume the good news according to their own preferences. These include a blog, regular podcast interviews, a Facebook Group, a Youtube channel and the FNB Roving Reporters interviews. The FNB Roving Reporters - a first for a South African corporate - will serve as citizen reporters, hitting the streets to source video interviews with key influencers, whilst also polling public perception ahead of 2010.

Shine 2010 is yet another one of FNB's digital initiatives and follows the launch of FNBTV on YouTube in early June 2008. Furthermore, the bank continues to engage in social media with MXit and FNB Facebook employee groups.

This is not the first time FNB has been first to market with digital outreach. In 2003, FNB was the first bank to offer an SMS notification service, inContact and currently alerts more than 5 million subscribed customers of activity on their accounts. FNB also recently launched cellphone banking for businesses, another first in South Africa.

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Casey Monteiro
FNB
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