Southlake, TX (PRWEB) July 7, 2008
CTMI, "Your Cost and Tax Recovery Experts," completed a Web site update by i5 web works that went live on May 20, 2008. CTMI wanted to update its site to include new services and to modernize the look and feel. Because the site acts as an online brochure for CTMI's prospective clients, the update was an important part of CTMI's marketing efforts.
CTMI solicited bids for updating its Web site when the old site had been active for about five years and needed to change to accommodate the company's growth. The company wanted a clean, professional look and easier access to the site for changes and updates so they could easily add new services. The technology of the old Web site did not support in-house updates.
CTMI solicited bids and talked with several companies before choosing i5 web works. Ellen Zumar, director of property taxes, said, "We interviewed several companies and liked i5's presentation and portfolio. Michael and Carita were very knowledgeable."
i5's services are built in a modular fashion, allowing the client to easily choose the services specifically needed for that business, for example a shopping cart, intranet for password protected files or a news manager for easily uploading and managing articles. "They had different components and options we could choose from," stated Zumar. That got us the services we needed within the price range we had in mind."
"In addition, i5 accommodated our timing," noted Zumar. "We were busy working with clients, so it took us some time to decide what to put on the site and how to showcase our services."
The primary purpose of the Web site is to provide clients and prospects with additional information about CTMI's consulting services. The new site provides CTMI with a convenient way to deliver information about all of its services directly to their clients quickly and inexpensively.
"We like to do most of our marketing face-to-face," noted Ric Dubois, CTMI's director of business development. "Our sales staff travels across the country to meet with our prospective clients face to face. The Web site is primarily for our clients and prospects to gather additional information about CTMI's services; the face-to-face meetings with our sales staff provide the in-depth details that apply to each client's individual situation."
"Our site distinguishes us from our competition by displaying all of our services," stated Zumar. "We now offer a wide range of services above and beyond our competition. Some companies focus only on property taxes or other services. We have a full range of cost- and tax-saving products that we offer to our clients. Our old site didn't incorporate all of our services."
i5 designed the site so clients could easily find pertinent services. "This site went through an organizational overhaul compared to CTMI's original site," stated Carita Weaver, co-founder of i5 web works. "We organized the new site to make it easy for visitors to find specific topics. We did that with primary and functional navigation, highlighting the important areas of the Web site.
There is a built-in level of search engine optimization in every i5 Web site. "We investigate keywords people might be using to find a company's services," said Weaver. "From reports we generate, we recommend the best keywords and insert them in the page content and in title tags. The search engines can then understand what the page is about and make it relevant to searches."
Additionally, CTMI has a tool built into its Web site that enables it to send out graphic-rich newsletters to its clients. Links on these newsletters can refer visitors back to the Web site for additional exposure to CTMI's services.
Ongoing services i5 will provide for CTMI will include hosting, maintenance as needed and additional search engine optimization.
CTMI is a comprehensive consulting group that reduces tax liabilities and operating costs for corporations across the United States. CTMI's professional team comprises industry experts, former members of big four accounting firms and ex-state and local taxing authorities. This deep expertise enables CTMI to reduce taxes, recover losses, improve revenue and add future value for its clients. Unique in the industry for its broad range of services and depth of expertise, CTMI offers free assessment prior to establishment of a formal consulting arrangement. For additional information please see our newly-designed website at http://www.ctmi.com, or contact us at email@example.com.
About i5 web works
i5 web works provides results-driven Web site services for businesses of all types and sizes. i5's comprehensive services include design, e-commerce, Internet marketing, pay-per-click advertising and search engine optimization. From its headquarters in Dallas/Fort Worth, i5 web works serves clients nationwide through a network of Web site developers and Internet marketing professionals. i5 delivers maximum return on a client's technology investment through deep experience, proven results and the broadest variety of Internet services available. Find out more about i5 web works at http://www.i5ww.com.
EZumar @ CTMI.com
i5 web works
(888) 893-7519 x 702
info @ i5ww.com