Red Ledges Names Two Vice Presidents

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Heber Valley Development hires Vice President of Marketing, Vice President of Sales

Red Ledges, a four-season recreational and private golf community located in the Heber Valley, has hired two new vice presidents. Jennifer Hurst joins as the Vice President of Marketing and Steve Hextell has been named the Vice President of Sales.

Hurst joins Red Ledges with more than 15 years of marketing and communications experience, most recently as the Marketing Director for Kennecott Land. In this capacity she created, developed and managed the marketing strategy for the Daybreak community in Salt Lake City. In 2007, Hurst was awarded Marketing Director of the Year by the Utah HBA Sales and Marketing council and was the silver award winner for Marketing Director of the Year through the National Sales and Marketing Council.

Her additional experience includes serving as the Marketing Director for the Castle Rock Development Company; President of Injenuity; and Director of Public Relations for Breckenridge Resort Chamber. Hurst attended the University of Wisconsin-Madison. She is a member of the Urban Land Institute and is a council member of the Salt Lake HBA.

Hextell joins Red Ledges with more than 20 years experience building and managing upscale master-planned communities. Prior to joining Red Ledges, Hextell served as the Area Vice President/General Manager for Trilogy at Rio Vista, a J.F. Shea Homes development in California. Under his management, the project received the "Best Master-Planned Community" award in 2005 from the Northern California Homebuilders Association.

His additional real estate sales experience includes serving as Vice President of Sales and Marketing for Sun City Huntley/Grand Haven, a Del Webb/Pulte Homes, Inc. project (Chicago); Senior Sales Manager for Sun City Summerlin (Nev.); and Sales Manager for Sun City West and Sun City Tucson (Ariz.). Hextell attended Illinois State University.

About Red Ledges:
Red Ledges is a private golf and four-season recreational community in Heber Valley, Utah, which will encompass approximately 1,200 homes across nearly 2,000 acres, and host such amenities as an 18-hole Jack Nicklaus Signature Golf Course and a Nicklaus Design nine-hole short course; a Jim McLean Practice and Instructional Facility; a Cliff Drysdale Tennis Academy; a premier spa and fitness facility; an equestrian center with indoor and outdoor facilities; and more. For more information, visit


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Anne Williams
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