Women are no niche market anymore. Women are THE market
Van Nuys, CA (PRWEB) July 10, 2008
Some of the latest research out of Princeton University suggests that men spend 90 more minutes a day than women do having fun. That's 90 more minutes spent golfing or tinkering or otherwise boondoggling while women are busy. So, with all that extra fun, it's not surprising a separate study, done by the University of Pennsylvania, revealed for the first time in decades that men are the happier sex.
What are women doing with their time? For one thing, they're shopping. According to statistics, women now influence 85% of ALL buying decisions… from toothpaste, to consumer electronics, to financial services, to home improvement items, to automobiles. In fact, women buyers account for 7 trillion dollars in consumer spending annually in the US.
And women aren't just busy making domestic decisions, they're also taking care of business. 40% of US companies are headed by women, and 70 % of new businesses are being opened by women.
"Women are no niche market anymore. Women are THE market," according to Lorrie Morgan Ferrero, founder of Red Hot Copy and a nationally recognized expert on marketing to women. "Today, women have more buying power than ever before… and that has changed everything."
Morgan Ferrero created "The She Factor Marketing System" to teach business owners how to find, catch and keep their share of the women's market. "Most of the marketing models currently in use were developed a century ago - before women had any economic power. Today, things are very different, but traditional marketing methods have not kept pace."
The She Factor is based on Lorrie's nearly 2 decades in the trenches writing and marketing for some of the most successful leaders in small business today. She has witnessed the changes in the industry first hand and now shares them with you in her book and first ever live 3-day event, both called "The She Factor." Details of the event can be found at http://www.theshefactor.com.
About Lorrie Morgan Ferrero:
Lorrie Morgan Ferrero is the founder of Red Hot Copy http://www.redhotcopy.com and is one of the top paid copywriters in the county. She has studied under some of the most notable copywriters and marketers of our time such as Dan Kennedy, Bill Glazer, John Carlton and the late Gary Halbert. Lorrie is nationally recognized as a marketing expert having discovered techniques for tapping into the female market that nobody has tried before, which has allowed her to create a 7-figure business in only a few years. She is regularly featured in the media and has spoken for the National Speaker's Association, National Association of Women Business Owners, Mark Victor Hansen's Mega Book University, Women's Business Empowerment Summit and many more.