Southlake, TX (PRWEB) July 7, 2008
With a goal of fighting obesity while making exercise fun, Nexgym, a Southlake-Texas based kid's fitness franchise, has launched into two additional markets: Lisbon, Portugal and San Antonio, Texas. The first children's fitness facility to merge state-of-the-art fitness technology with video-games, Nexgym first started franchising in December 2006 with their launch of the second Nexgym facility in Plano Texas. Now, with expansion internationally, Nexgym has opened a Master Franchise program for international franchisors interested in leveraging the US-based concept.
What the media hailed as the latest trend in fitness, 'Exergaming', allows children to work out on equipment which has been integrated with Video Games. "We go quite a bit further than just the Nintendo Wii within our facility", says Kevin Bolden, the President of Nexgym Franchising Corporation. "We were the first to combine a whole range of fun technology into what we call a Digital Playground". Nexgym then adds programs such as Interactive Classes (Karate, Yoga, Sports Training, Dance), Personal Training, and a program called Confidence Builders which works with children who have special needs such as Autism, Aspergers, or Sensory Disorders.
Conceived and launched in 2006, the first Nexgym facility opened to rave-reviews by members, parents, and the national media. Nexgym was designed not only to fight the increasing childhood obesity epidemic - they also were designed to create an alternative entertainment environment for children. "A huge part of our business revolves around birthday parties and special events", says Bolden. "That is part of the reason why we've been so successful into transitioning into the international franchise market. Fun is fun - in any language".