BTK & Associates Cautions Businesses Against Cutting Marketing Budget

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While many business are cutting budgets and staff, marketing consultant Brian Koning counsels his clients against cutting marketing budgets. Instead, he says that now is the time to invest marketing dollars in going after market share.

I can pick and choose an all-star team based on a client's industry, challenges, goals and marketing budget

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With gas prices approaching $4.50 per gallon, home prices on the decline and economists debating about whether or not the country is in a full-blown recession, marketing consultant Brian Koning believes this is an ideal time for businesses to boost their marketing efforts and rise above the competition.

Frustrated by his former employer's decision to cut the corporate marketing budget earlier this year, Koning recently decided to leave his bank marketing job and take his Carmel, Indiana-based consulting business, BTK & Associates (http://btkmarketing.com), full time.

"This is a tense time for businesses of all sizes across a number of industries. The worst decision any business can make right now is to make drastic cuts to its marketing budget and sales efforts and try to ride out the storm. Instead, they should invest their marketing dollars wisely and take advantage of new and emerging technology," says Koning. He warns that businesses need to maintain a market presence and fill their pipeline with qualified leads or they will be in danger of losing market share or failing.

A seasoned marketing and sales professional, Koning has been assisting businesses with planning, budgeting, training, campaign execution and results measurement part time since 2002. He hopes that by working in a virtual office environment and tapping into a network of more than 30 industry-related specialists, he can keep his fees competitive and ideas fresh.

Over his 23-year career, Koning has established relationships with a number of consultants, agencies, freelancers and industry experts. "I can pick and choose an all-star team based on a client's industry, challenges, goals and marketing budget," says Koning. BTK's "Associates" includes writers, graphic designers, web developers, technology firms, sales trainers, negotiation experts, media buyers, and event specialists.

Koning is encouraging his clients to take a closer look at the Internet and some of the new and surprisingly affordable marketing tools available including blogs, like the one he recently launched at http://btkmarketing.blogspot.com. He says that instead of businesses viewing marketing as an "expense", they need to consider it an "investment" into their future success. Koning hopes BTK & Associates can help other businesses realize a return on that investment.

To learn more about BTK & Associates visit http://btkmarketing.com or call 317.696.6734.

About BTK & Associates, LLC
BTK & Associates, LLC, founded in 2002, is located in Carmel, Indiana. The firm offers strategic marketing and sales consulting services to both B2B and B2C clients across a variety of industries including manufacturing, finance, insurance, technology, retail, real estate and motor sports. Brian Koning, the firm's owner, has more than 23 years experience in sales, marketing, advertising, public relations and event management. BTK & Associates has an active network of more than 30 industry-related firms and consultants available to assist with projects.

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